Since the dawn of time—well, that maybe a slight exaggeration, but let's roll with it—sly entrepreneurs have been swindling the general public with inferior products for the sake of saving a few cents. Nothing is sacred when it comes to saving money: caviar, cheese, or even baby formula...
we've got one or two spots here on the shelf." Some of these other brands literally have 15 to 30 flavors. On ecommerce having too many flavors can be a struggle on the shelf it's perception and your typical marketing mindset of, "Oh, look at all these options." That's what your...
I’m always skeptical about quasi-medical truisms like this. After all, drinking to stay ahead of your thirst is a Gatorade marketing slogan that found its way into our everyday lexicon, and it’s now taken by many people as gospel! (Find out about more about thathere.) ...
We got Gatorade on-board to advertise on Endurance Radio and to have agencies try us. There was always a discussion about what is podcasting. We knew banners. That what we knew. We knew clicks. We can track that. We can find out how many people were clicking. Listening to my podcast....
Tourism-based retailers in warm areas should consider carrying Gatorade, or a similar electrolyte booster, for customers who haven’t yet adjusted to the climate. If it’s cold outside, some free tea can go a long way in prolonging customers’ shopping experience. It all comes down to going...
Water is life, yes, but maybe we don’t have to be quite as obsessed with how much we drink as the influencers on #WaterTok. Look no further than the 2 billion Muslims on earth, many of whom refrain from food and water from sunrise to sunset during the monthlong observance of Ramad...
There’s comfort in knowing you’re on a streak, but tremendous pressure too. Many times over the last two years I wondered how long I could keep it up without faltering. “Is this the week I break my streak?” was a question I would constantly have to answer. ...
To be the same height; to also be named Michael; to prefer the shortened Mike; to live near and in Chicago in his late teens and early 20s; to share the ignominy of his hair receding early -- well, Mike Cole was, as he remarked using the words from the famous Gatorade commercial, ...
and leads college women this season in assists. Nearly all of her games with Iowa have sold out this season, and she has built a sponsorship portfolio worth $3.1mn, including blue-chip brands Nike, Gatorade, Buick and State Farm insurance, according to...
Nike Inc. (NKE) has product lines for various sports, such as track and field, basketball, and soccer. The company's product lines include footwear, clothing, and equipment. PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana. The various ...