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People were used to, "Okay, I'm used to Gatorade for hydration, or I'm used to something for energy," but this space really didn't exist. We started getting into that struggle of explaining, “okay, well, we help after a workout or we help after you've been working all day and...
We got Gatorade on-board to advertise on Endurance Radio and to have agencies try us. There was always a discussion about what is podcasting. We knew banners. That what we knew. We knew clicks. We can track that. We can find out how many people were clicking. Listening to my podcast....
Tourism-based retailers in warm areas should consider carrying Gatorade, or a similar electrolyte booster, for customers who haven’t yet adjusted to the climate. If it’s cold outside, some free tea can go a long way in prolonging customers’ shopping experience. It all comes down to going...
Who might not necessarily care about the health benefits of a beverage. PepsiCo also has brands like Aquafina, Gatorade, Propel, and LIFEWTR. These target athletes looking for a thirst quencher when they’re in the game. The Starbuck brand allows PepsiCo to target all coffee drinkers—an ...
But in 2007, everything was going wrong. My pre-race routine got messed up, I developed a blister and started feeling sick to my stomach. But the thought of quitting after so much training was even more sickening. At mile 19 my coach handed me a bottle of Gatorade. It slipped out of...
I'm pretty fit for my age and work out frequently during the week + play 4-5 times a week. By the 14th or 15th hole I'm starting to get lower energy levels and end up with bogies. I usually bring a variety of nuts and have even brought energy bars - but still get bogged down...
business] services every day, we just don’t realise it. It wasn’t that look ago, when finding the email you wanted was impossible. We’ve got better because our kinds are more likely to be online than offline; storage is so cheap. The relationship we have with data is so much ...
Apparently, shopping fatigue is a real thing many people suffer from each holiday season, and here are some tips fromFox2NOWto avoid falling victim to it: Set a Strict Budget- Look at how much you spent last year, and then set a budget for different categories like gifts, decorations, pa...
PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana. The various product lines for Starbucks Corporation (SBUX) include coffee, ice cream, and drinkware. Note that some companies never diversify beyond a single product line. Instead, they focus...