A competitive analysis is the process of gathering data about the products, sales, and marketing strategies of your competitors (i.e., other businesses in the same industry). Businesses use that data to identify their strengths and weaknesses and discover potential opportunities. A competitor analys...
You can use a tool likeiSpionageto find additional data on competitors’ paid keywords. To do this, look at some niche terms that could be high purchase-intent keywords. As an example, in our organic search analysis, we found that the term “boutique dresses” could be a useful term for...
A SWOT analysis provides a structured framework to help you do just that. By evaluating your Strengths, Weaknesses, Opportunities, and Threats in relation to your competitors, you can develop a strategic roadmap for success: ●Strengths:Where does your business have an advantage over your competi...
In the spreadsheet, I like to divide the factors into collapsable sections (yes, these do get pretty lengthy). I also tend to add comments under each aspect with details or links that provide more info. Depending on the stage you’re at with your business, you can also add in a column...
How do you do a Competitive Content Analysis right? We have broken down every layer! A competitive content analysis is the first thing that we do every time we pick a topic to draft. From making a competitor’s observation to preparing a comparative wireframe, our goal remains to find a ...
You can do this analysis by entering your competitor’s pages one by one intoPageSpeed Insights. Doing that can be tiresome. So a better way is to run a crawl of your competitor’s domain using Ahrefs’Site Audit, connect PageSpeed Insights’ API, and see your competitor’s Core Web Vital...
Competitive analysis in marketing is one of the tools that can help achieve this. Conducting a competitor analysis can be a unique challenge. While the concept is simple, the process is a bit more complicated. In this article, we provide a framework for how to conduct such an analysis in ...
How to conduct your competitive analysis 1. Identify your top ten competitors This seems obvious, but it’s an essential first step. Do you know who your top competitors are? If you sell a product or service online, you are likely competing with dozens, even hundreds of companies going...
Following a 2 step competitor analysis process with these steps takes out all the questions about what to do next, and puts you ahead: Step #1: Identify Your Competitors Step #2: Identify and Surpass their Marketing Strategies Here is my promise to you: By the end of this post, if you ...
To really explore the language of my market, I need to do the same on several of my competitors. Of course you need to have some kind of a handle on who your real competition is. If your jewelry retails for around $50, you probably don’t really need to use the language you find ...