You can use a tool likeiSpionageto find additional data on competitors’ paid keywords. To do this, look at some niche terms that could be high purchase-intent keywords. As an example, in our organic search analysis, we found that the term “boutique dresses” could be a useful term for...
Conducting a thorough competitor analysis should be a crucial part of your business strategy. By proactively understanding your competitors, you can anticipate their moves and stay one step ahead, and a successful competitor analysis will help your business: Learn best practices to market and sell mo...
How do you do a Competitive Content Analysis right? We have broken down every layer! A competitive content analysis is the first thing that we do every time we pick a topic to draft. From making a competitor’s observation to preparing a comparative wireframe, our goal remains to find a ...
How to conduct your competitive analysis 1. Identify your top ten competitors This seems obvious, but it’s an essential first step. Do you know who your top competitors are? If you sell a product or service online, you are likely competing with dozens, even hundreds of companies going...
Understand what SEO tasks to prioritize going forward. Understand how difficult outperforming competitors is likely to be. When should you perform an SEO competitor analysis? You should perform an SEO competitor analysis when: You have a new website. ...
it’s useful to do a competitive analysis to see how you stack up in the market. A competitive analysis can help you refine your marketing, confirm your product pricing, and build brand loyalty with your customers. Here’s how to perform a competitive analysis to see how your business stack...
Grab a pen and paper (or open up a new Google Doc) Write why you want to do a market analysis. Don't overthink it—just write whatever pops in your head. For example: You’re doing a market analysis to launch a new accounting software. And your goal is to find answers to these ...
However, you may also want to do a competitor analysis even more frequently. Especially if you notice any significant events or trends that affect your industry. For example, you may want to do an ad-hoc competitor analysis if you’re: ...
Why do it? Done properly, competitive analysis will give you plenty of quantitative and qualitative data to back your own business decisions and business strategy (and no, I’m not talking about cloning your competitors’ strategies to come up with a second best product, although thiscansometimes...
How to do a competitor analysis There are a number of things that you can examine in a competitor analysis. You may just want to look at your competitors’ marketing. Maybe you want to look at product offering or pricing strategy. But whether you’re looking at a specific piece of your ...