Content competitors vs. product/service competitors The companies you compete with for readers, engagements, and links may not be the same as those you compete with for sales. To make sure you are benchmarking against the right competitors, we recommend starting your analysis by looking at topics...
Before diving into the nitty-gritty of a competitor analysis, it’s crucial to establish who your competitors actually are. This research stage sets the foundation for all the insights and strategic adjustments to follow. Here’s how to effectively identify your social media competitors: Step 1: ...
How to Do a Competitor Keyword Analysis How to Use Competitor Keywords Start Outranking Your Competitors In this guide, you’ll learn how to enhance your search engine optimization (SEO) or pay-per-click (PPC) strategy using competitor keyword research. This approach can help you gain more ...
You can use a tool likeiSpionageto find additional data on competitors’ paid keywords. To do this, look at some niche terms that could be high purchase-intent keywords. As an example, in our organic search analysis, we found that the term “boutique dresses” could be a useful term for...
Whether you’re using a competitor analysis tool or doing the analysis on your own, you’ll want to look at everything you have gathered and try to answer questions like these: Are direct competitors growing or scaling back? What about indirect competitors? Why (is it environmental or interna...
Why is a Competitor Analysis Important?Competitor analysis helps you better understand the space your business operates in. It’s a crucial step if you want to remain relevant in your industry. Watching what your competitors are doing gives you a more accurate starting point when considering your...
In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.
A Simple 2-Step Process To Developing A Winning Marketing Strategy ByRunning A Competitor Analysis Step #1: Identify your competitors. If you don’t already know who your competitors are, finding them is the first step. So, get out a pen and paper orspreadsheet!
A SWOT analysis provides a structured framework to help you do just that. By evaluating your Strengths, Weaknesses, Opportunities, and Threats in relation to your competitors, you can develop a strategic roadmap for success: ●Strengths:Where does your business have an advantage over your competi...
A SERP analysis is the process of examining the search engine results page (SERP) for a keyword to analyze the features, the power of your competitors, and the difficulty of the keyword. You can take yourcompetitor analysis to the next level by conducting a SERP analysis. You’ll better un...