Whether you operate a hotel, inn, B&B, hostel, or vacation rental, these marketing strategies and ideas will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand. 1. Create a marketing plan As the saying goes, a goal without a plan is...
Learn about thedirect booking strategieshotels use to drive direct traffic to their websites and increase sales and revenue. Impact of hotel groups on the hospitality industry Over2 billion peopleare expected to travel by 2026, and hotel groups will largely influence their experience. These hospitali...
And when you keep track of the lead sources for group bookings, such as website, email, referral, agency, or repeat business, you can identify the most successful outreach channels. Then you can adjust the attention of your sales directors and target your ad spend accordingly. Grow sales wit...
According to a new study, restaurant operators want to enhance guest engagement in 2025 by implementing new pricing, ordering, and marketing strategies. They also aim to create unique dining experiences and to adopt artificial intelligence (AI) and automation to fill labor gaps and enhance customer...
Additional pricing strategies There is a wide variety of other pricing strategies that can be implemented (often in conjunction with one another):Length of stay pricing can refer to either setting a minimum visit duration (can be effective during high-demand period) or offering a lower rate for...
Since a friend’s recommendation is more powerful (and less expensive) than any ad, focus on word-of-mouth strategies first. Even giving a single traveller the best possible experience could result in thousands of dollars more revenue if they’re impressed enough to share your hotel around thei...
The IDC MarketScape evaluated the capabilities of different point-of-sale software vendors, how they are addressing their hotel and restaurant clients’ omnichannel sales needs, and their strategies and commitment to resolving those demands over the next three to five years. 2025-01-28 Hotel...
Successful sales strategies commonly include tracking rate changes, market penetration, RFP success, and the ROI of different marketing campaigns. Keep reading to learn more about hotel KPIs and get tips to boost your hotel’s performance! What are hotel KPIs? KPI is a term that transgresses ...
Meet sales targets for hotel events and deliver flawless operations Efficiently share data between the hotel sales office and property management system to develop effective selling strategies. Explore OPERA 5 Sales and Catering Increase repeat business with exceptional loyalty programs Win the allegiance...
In 2022, OrionStar, an intelligent service robot company, publicly listed some industry "oddities". Some companies, after raising significant funding, expanded their sales teams, initiated price wars, used aggressive sales strategies to boost their sales figures, and relied on agents to boost performa...