Universal Analytics had a strictly hierarchical data model. Users had sessions, which in turn were composed of pageviews and/or “events” (button clicks, video plays, etc.). Events themselves had a rigid model: they included a category name, an action name, and a label name — and that...
The Gist:GA4 measures much more than pageviews – you can now track actions like outbound link clicks, scrolls, and engagements with YouTube videos automatically through the platform. When you set up GA4, simply check the box for any metrics you want GA4 to monitor. You can still use Googl...
It is calculated as:Engagement Rate = engaged sessions / sessions Here, An Engaged session is aGA sessionwhere a user has actively interacted with your website/app for at least ten seconds. The GA session in which a conversion event or two or more pageviews/screenviews are fired is also r...
Events vs Sessions The other big change is GA4’s focus on event level data. Universal Analytics recorded sessions singularly, so when a user clicked on an online ad such as a Partner link or a Display ad and visited the advertiser’s website this was counted as a single session. UA’s...
Standard reports have shown thresholding in GA4. With the standard (free) version of analytics, the sampling limit is set to 500K sessions at the property level (this will likely be a higher limit with enterprise accounts). Thresholding means it’s not showing all the data—it removes unique...
UA was all about sessions and page views, like a shopkeeper counting the number of people entering the store. GA4, on the other hand, is more like a personal shopper who knows exactly what your customers want. This shift from session-based to event-based tracking allows for a more detailed...
you can quickly determine that lead forms are broken and get them fixed. Or maybe you notice that people usually click a certain landing page link, but it’s reporting 0 sessions, alerting you that someone mistakenly removed the page right before a campaign. By learning GA4 basics you can ...
How to set up outbound link tracking in Google Analytics 4? Follow the steps below: Step-1:Navigate to yourGA4 Property. Step-2:Click on the ‘Admin’ link in the left-hand side reporting menu: Step-3:Click on ‘Data Streams’ under the ‘Data Collection and Modification’: ...
Without cross-subdomain tracking, GA will count a new session every time a user goes from a subdomain to a domain (and vice versa). This means that total sessions are being miscalculated and referral data gets lost. Translation —there’s no way to tell where a user came from and sessio...
Also, UA prevents duplicate reports on sessions. Still, you can gain metrics from many external sources.This way, you learn more about your website’s conversion performance. Google Analytics G4 even reports on Landing Page Traffic!Much like UA, GA4 has plenty of data tables. But the catch...