以下是Facebook广告测试的黄金法则:如果你打算在Ad级别测试某些元素,请一定保持Ad set(广告组)和Campaign(广告系列)层级不存在其他变量。 接下来,当你开始广告层级测试后,肯定会遇到这样的问题:当你在一个Ad set中放置多条广告时,Facebook广告系统会进行自动优化,使得Facebook系统会很快决策出某个Ad的CTR最高且CPC...
Various data is used by companies like Facebook to personalize ads to an individual person based on demographics, geographic location, interests, and activity. Late last year, Apple introduced its new privacy-centered changes that forced all app developers to explicitly ask users fo...
Main Navigation Menu: Click the dots icon to navigate to other tools like Business Manager or Audiences. Create New Ad Campaigns: Click here to make new ad campaigns. Campaign View: This view will give you info on all of your Facebook campaigns once you start running them. Ad Set View: ...
The goal of an awareness campaign is to establish a relationship with your followers. Page like ads are the best kind for an awareness campaign. Since you’re reaching for page-likes, these ads are perfect for introducing users to your brand and provide clear, measurable metrics for success r...
5. 跑低价的 page like 有page 的情况肯定需要跑 page like,不然很不好看。但如果跑美国 page like,可能一个 like 要上一两刀,贵到肉疼,如果不是打算使用互动受众作为warm audience 的话,可以考虑投低价国家,比如印尼、印度。国外有人专门整理过一个低成本国家的清单,中文版我们刚翻译好。PPE 也同样可以跑低...
Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry. Reach Reach refers to the total number of people who view your ad, both organically and through paid ...
or even 500 likes is definitely the hardest. It takes time and patience to boost your exposure and reach on Facebook. So let’s take a look at the more important steps you’ll need to take in order to develop and carry out a successful “like†campaign....
A great way to do this is to include short phrases like “claim your spot” or “try free” when you write the script for your ad. These ads have done a great job of including a brief call to action in their copy. It makes the reader more interested in clicking and provides a rewa...
When asked about the performance of their Facebook campaigns, marketers sputter random metrics. Many of these don’t directly result in the profitability of your campaign.If you argue that some metrics are a pathway towards improving your overall ad set spend, you’re most likely giving them ...
通常一个账户中,campaign互相竞争,一个campaign中,adset互相竞争,一个adset中ad互相竞争。 但是你会发现 一个账户中有一个ad跑的好,可能整个也都尽可能在曝光这个ad了,所以只要在一个账户,或者一个产品下,自身之间也是有竞争,拿到量的一般就那么几个爆量的素材为主。