Link description-链接描述 Call-to-action-号召性用语 以下是Facebook广告测试的黄金法则:如果你打算在Ad级别测试某些元素,请一定保持Ad set(广告组)和Campaign(广告系列)层级不存在其他变量。 接下来,当你开始广告层级测试后,肯定会遇到这样的问题:当你在一个Ad set中放置多条广告时,Facebook广告系统会进行自动优化...
Facebook Carousel ads allow you to showcase up to 10 images or videos within a single ad. Each image included in the ad includes its own link to direct users to a specific page. With the greater visual real estate, Facebook Carousel ads allow you to get more creative.ad. With each im...
Hash of a preview image associated with the link from your ad image library (1:1 aspect ratio and a minimum of 458 x 458 px for best display). Link name name string The title of the link preview. Link description description string Used to show either a price, discount or website ...
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A properDescriptionto convey your intent to the customer Your desiredCTA(Call-to-Action) button ( like View website/download/call) Acall to action textthat describes the action to be taken (in 60 characters) If required, you can also add your website URL in thelinksection ...
For more information have a look at theexample.jsonfile or the description of the fields on the officialAPI. Rendered Previews The script from thepreview_rendererfolder is used to take a screeshot of the relevant elements from thead_snapshot_urlof each ad. The seperaterender_queuedatabase is...
It's valuable.The variety of dresses in the ad's image and in the description make this website worth a visit for someone trying to find the perfect gown out of thousands of options. It has a clear call to action.The CTA is “Shop Now,” which encourages me to click to purchase the...
headline- The headline that the advertiser entered when they created their ad. This is usually the ad's main title. linkDescription- Additional information that the advertiser may have entered. translation- The word 'ad', translated into the language based upon Facebook app language setting. ...
15 https://developers.facebook.com/docs/marketing-apis. 16 https://developers.facebook.com/docs/marketing-api/reference/ad-account/delivery_estimate. 17 https://github.com/maraujo/pysocialwatcher. Details about how to use this library are available on the link provided. ...
Facebook talks about five ad elements that come together to create a link post: Image, headline, text, call-to-action, and the News Feed link description. Image: You’ll want to use high-quality images for your Facebook ads with an aspect ratio of 9:16 to 16:9. The images wil...