Clear benefit.A classic copywriting trick is to describe the benefits of your product rather than the features. For example, “water-resistant” might be a feature of the watch you’re selling, but the fact that you can know what time it is, even while swimming, is the clear benefit. Cl...
Marketo’s Facebook ad also says Download three times — in the ad image, on the call-to-action button, and in the link description. The Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least seven times before they’ll take action to buy that product...
All you have to do is simply add a few tags to associated website content which enables others to link directly into your mobile app. For a mobile-only app without a corresponding website, Facebook offers App Links Hosting API. You can publish your tags to support app links content withou...
Facebook also allows you to manage your ads delivery schedule so that you can customizewhen your ads run and how Facebook should deliver them. For example, if you’re looking to create an ad that runs at a specific time you can create the ad set in advance andturn offthe ad set right...
In one of the best Facebook ad series we’ve seen, they use a simple, single-photograph and a description of a new, exclusive collection to drive traffic to their site. It’s a bit of a teaser — you can see the clothes in the ad photograph — but to get full details on the ...
Link description: 30 characters Desktop version single image ad/link single image ad image size Minimum width: 254 pixels Minimum height: 133 pixels Single image advertising image maximum aspect ratio: 191×100 The image aspect ratio of single image ads with links ...
It's valuable.The variety of dresses in the ad's image and in the description make this website worth a visit for someone trying to find the perfect gown out of thousands of options. It has a clear call to action.The CTA is “Shop Now,” which encourages me to click to purchase the...
Link description: 30 characters If you plan to run video ads in other places like Facebook Stories or Instagram Explore, the specs may change. Check Facebook’s video ad specs page for more information. Include captions Eighty-five percent of Facebook videos are viewed without sound. Why?
The copy for this ad is not too long, not too short, just right. Using the power word “free” in bold caps. The CTA for the ad is also simple asking people to enter with a hint of urgency with the word “now.” 4. Facebook Contest Ad Example: Mary Lee ...
Description: Available in only a couple of ad types, this piece of copy allows you to go into more depth about your product or offer. Media: This is your image or video. It’s the largest part and encourages viewers to look more closely at your ad. Call-to-action: This button appears...