Ad type-广告类型 Ad image or video-广告图片或视频 Ad text-广告文案 Headline-标题 Link description-链接描述 Call-to-action-号召性用语 以下是Facebook广告测试的黄金法则:如果你打算在Ad级别测试某些元素,请一定保持Ad set(广告组)和Campaign(广告系列)层级不存在其他变量。 接下来,当你开始广告层级测试后,...
Conversion rate optimization (CRO):转化率优化,优化广告以提高转化率的过程; Cost Per Click(CPC):每次点击成本,Facebook广告的平均点击成本,及每次消费者点击你的广告,你所需要支付给平台的费用。它也是决定广告活动效率常用的指标之一; Cost per action(CPA):单次行动成本,即访问者对你的广告所执行某一操作的...
Link Clicks,actions:link_click- The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties. SeeAds Help Center, Link Clicks Clicks (All),clicks- The metric counts multiple types of clicks on your ad, including certain types of interactions with...
/reports/{campaign_id}/click-details/{link_id}/members Get information about list members who clicked on a specific link in a campaign. Get clicked link subscriberExpand get /reports/{campaign_id}/click-details/{link_id}/members/{subscriber_hash} Get information about a specific subscriber who...
action_attribution_windows=['1d_click','1d_view'] 1. 2. Field Expansion Request fields at the node level and by fields specified infield expansion: curl-G \-d"fields=insights{impressions}"\-d"access_token=<ACCESS_TOKEN>"\"https://graph.facebook.com/<API_VERSION>/<AD_ID>"...
试想： Email是1对1触达受众最直接的方式 人们用他们的email地址很多年了 一个email地址可以告诉您...
Basic Statistic U.S. internet users who think social media is good or bad for society 2023, by age Report this content If this report contains a copyright violation, please let us know. Note that you will leave this page when you click the link. ...
Cost per click is lower when you setlink clicksas your objective, so if your goal is traffic, optimize for clicks. Setting Up a Facebook Ad Campaign You can create an ad on Facebook by following these steps: Click the Settings icon in the upper left-hand corner of your Facebook Ads ...
Within the Ads Manager, you'll have your own dashboard where you can monitor campaigns. However, if you have never created an ad, the dashboard is empty. To create a campaign or ad set, select the type of ad you want and click "Create." Next, you’ll learn more about how to run...
There’s no reason to include more than one line of text in your Facebook ad. You have the body of the ad to include enough context and information for the viewer to click your link. If you add text, consider only adding a heading — such as an offer, a call-to-action, or a di...