aIn using psychological pricing we consider the psychology of price and not simply economics as consumers usually perceive higher-priced products as having higher quality , then price always become an important quality signal .We could also focused on reference prices(参考价格),for example , we ...
Marginalism has formed one of the foundational principles of economic theory and research since its adoption in the 1870s, known as the Marginal Revolution.At its core, the idea of marginalism is simple: each additional unit has its own level of utility. For consumers, each additional unit co...
Before understanding the logic of perceived quality, let us understand what perception is. “Perception is a psychological behaviour through which a person identifies, organizes and evaluates the various stimuli into a meaningful and comprehensible layout.” Perceived quality is intangible. Perceived qualit...
A researcher wants to examine whether music has an effect on the perceived psychological effort required to perform an exercise session. The dependent variable is "perceived effort to perform exercise" and the independent variable is "music type", which consists of three groups: "no music", "...
Supportive leaders often act in a way that is people-oriented, ensuring that the emotional and psychological needs of their followers are met. A supportive leadership style works well in ensuring that a follower does not just get told what to do, but knows they have a system of support aroun...
Test marketing of multi-channel distribution. Test marketing of media, PR, pricing, and product endorsement plans. Goal of recouping production start-up costs and first year depreciation on initial three molds in year one. And after that: Limiting loss in year two to less than $200K. ...
Take Kunming as an Example ...9 Development Key Points and Countermeasures of Comprehensive Transportation Planning in the New Period...
Psychological need: These are the need for love and affection and are required when safety needs are met. In this part a person looks for belongingness with his friends and family. Esteem Needs:in this human looks for the respect and the sense of acceptance in the society. Fame and gl...
it should consider being a low-cost provider. Low prices can help a company quickly penetrate the market. However, the company should also consider the psychology of prices when making its pricing decisions. Often, customers associate high prices with quality and low prices with poor quality. For...
As the rural pension problem becomes more and more serious, mutual support for the elderly emerged as a way of supporting the elderly emerged. The typical ... S Chen,Z Luo,S Du - 《Advances in Social Science Education & Humanities Research》 被引量: 0发表: 2022年 Optimal pricing strategie...