The psychology of pricing: maximizing your margins on blind items.Aiken, Bob
You guessed it — it’s buyer psychology. Pricing is a concept that transcends profit margins. It’s also a marketing tactic that can help your business boost sales volume. When you think about pricing, you need to focus on more than what will cover your company’s operating expenses and ...
The psychology of pricing Skip to content Home The Seven Principles of Pricing Welcome to a Pricing Revolution Posted onMarch 4, 2011byadmin It’s time to take back control of pricing. For too long the accountants have ruled the world of price, with their cost-plus methods and their calcula...
However, a newstudythat examines restaurant tipping and payments at the gas pump in addition to the World of Goo warns that this conventional wisdom may be increasingly outdated. In the age of debit cards, online commerce, and pay-what-you-want (PWYW) pricing models, consumers have more cont...
Let’s get started with a popular approach to the psychology of pricing.1. Comparative Pricing: Not Always OptimalOne of the first techniques many marketers use is directly comparing their prices with competitors.“Hey, my software is 30 percent less than this popular option; why not buy mine...
Reading: The Psychology of PricingIntroduction You will notice that when we discussed the value equation in the previous reading, we referred to perceived benefits and perceived costs, rather than absolute/actual benefits and costs. Every customer perceives benefits and costs differently, and many of...
A.bargaining讨价还价;B.pricing定价;C.advertising广告 D.retailing零售。对于营销类型可以从定价中吸取教训。故答案为B。 13.考查形容词。 A.deceptive欺骗;B.aggressive侵略;C.logical合理; D.convincing令人信服。根据文章内容可知,当售卖新车时,谈论每加仑的额外英里数更令人信服。故答案为D。 14.考查动词。 A...
The psychology of pricing & purchasing The psychology of conversion The psychology of good websites The psychology of color & marketing Books on psychology, persuasion, influence & marketing So start reading, and let me know in the comments if I’ve missed any of your favorite resources. The ...
Have you ever noticed how some stores mark the price of their goods with a “$” sign, while others don’t? This is not by accident. It fact, the decision to include that little symbol (or not) makes a big difference. Over the past few years, pricing analysis specialists have determin...
yielding tools such as asset pricing models, portfolio theories, and option pricing. Although investors should use these tools in their investment decision making, they typically do not. This is because psychology affects our decisions more than financial theory does. Unfortunately, psychological biases...