How do you get started with employer branding? Start with a strong understanding of your company. Interview current and former employees and conduct social media searches of your brand name to understand your reputation as an employer. Develop an employer value proposition that highlights the benefits...
Social mediaFacets of employer brandingStrategies of usage of social networksEmployer branding has nowadays become a strategic tool used by companies to develop the e-relationship with their partners (e-Partner Relationship Management). This article treats the evolution of emp...
It includes a rationale, specs, headlines and examples across media. Launch We’ll start with your career site, align your social media platforms and build a toolkit of online and offline deliverables. We’ll also help with internal communications to inform your team about the new brand. ...
Steps to creating a powerful employer branding strategy In short: To improve candidate engagement and employee advocacy while reducing turnover, employer branding is the key to success. Here’s how to create an employer branding strategy that brings your company’s values to life to stay competitiv...
The better you are at employer branding, the more likely you are to retain and attract your top talent, as69%of surveyed employees think it’s extremely/very important that their employer has a brand they’re proud to support. Let's say you've ...
Employer Branding is employer's reputation, their employee value proposition, how others perceive the organization, it's culture, brand image.
Iris KollingerSanter
Your company blog and social media presence Third-party company review websites Your interviewing and hiring processes Employee experiences Why Is Employer Branding Important? Virtually every candidate out there — whether they’re active, passive or somewhere in the middle — will consider your company...
Provide support to employer branding and employee communications on designated social media platforms (e.g. WeChat/LinkedIn/Instagram), including but not limited to the channel strategies, content planning, content drafting and online initiatives planning. Collaborate with Talent Acquisition team to develo...
social media profiles. Maintain a dedicated careers page on your website, consistently portray your brand across social media and job boards, and actively engage with potential candidates. While crafting your employer branding is important, ensuring this information is readily available is...