As of January 2023, this is where Benchmark Email users stack up: IndustryAverage Open RateAverage Click RateAverage Bounce RateAverage Unsubscribe RateAverage Abuse Rate Advertising / Marketing / PR / Media / Design 26.41% 1.60% 5.21% 0.17% 0.17% Architecture / Construction 16.86% 0.81% 4.39%...
Highlights from the email benchmarks Dig into the performance data to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average. Open rate Click rate Revenue per recipient (RPR) ...
These figures are based on available data as of December 2023 By leveraging our extensive data analysis on email and marketing automation, businesses can gain invaluable insights into industry-specific benchmarks, offering a deeper understanding of their campaign performance. Companies can now contex...
Your industry’s average email open rate is only one of several email marketing benchmarks. I also track click-through, bounce, unsubscribe, and click-to-open rates (CTOR) for a complete picture of my campaign’s performance. Top email marketing platforms release e...
Average Email Open Rates by Industry Wondering what’s a decent open rate for your industry? Check out the table below for email marketing benchmarks from top vendors. Data sources: Constant Contact, Mailerlite, Omnisend, Mailchimp, and GetResponse. ...
A good place to start is by benchmarking against industry averages for your specific sector. Analyze your own historical data to establish a baseline and set realistic goals based on past performance. Consider the nature of your emails – promotional emails might have different benchmarks than in...
We’ve received many requests from marketers during the last couple of months to shareemail marketingbenchmarks broken out by industry. Finally, the wait is over, and the numbers are out! Gain insights into the email performance of marketers in your industry. ...
But as with any benchmark, it can be hard to find this kind of information on the web. Most benchmarks are very general, and it is difficult to rank your own campaign statistics against such catch-all data when you are an industrial parts supplier, a software vendor or a 3D printing...
Let’s start by looking at the latest industry benchmarks uncovered in Campaign Monitor’s most recent email marketing report. These benchmarks are useful to measure your own performance against. The average email open rate is 17.8% That’s the average open rate across all industries and is ...
For example, inMailchimp's latest Email Marketing Benchmark Report, they broke out a variety of email open rates by industry. Why is this? First, and most importantly, many of Barilliance's triggered email campaigns are set off when customers express interest in a product. This allows eComm...