Your industry’s average email open rate is only one of several email marketing benchmarks. I also track click-through, bounce, unsubscribe, and click-to-open rates (CTOR) for a complete picture of my campaign’s performance. Top email marketing platforms release e...
You might remember a time whenemail marketingwas all about open rates. But with all the recent changes in data privacy, the value of an open rate has changed. What are the new email benchmarks considered to be the most important, and why? What’s the difference between Click-through rate...
Open rate Click rate Revenue per recipient (RPR) Placed order rate Based on analysis of over 325B emails sent with the Klaviyo platform in 2023. Get the interactive report See how the benchmarks compare across all 15 industries—plus how key automations and SMS marketing compare to email camp...
Your industry’s average email open rate is only one of several email marketing benchmarks. I also track click-through, bounce, unsubscribe, and click-to-open rates (CTOR) for a complete picture of my campaign’s performance. Top email marketing platforms release email marketing benchmarks eve...
It is interesting to note that open rates from our database are significantly higher than other more general platforms. For example, inMailchimp's latest Email Marketing Benchmark Report, they broke out a variety of email open rates by industry. ...
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Let’s start by looking at the latest industry benchmarks uncovered in Campaign Monitor’s most recent email marketing report. These benchmarks are useful to measure your own performance against. The average email open rate is 17.8% That’s the average open rate across all industries and is ...
The data provided on this page was last updated in December 2023 and may vary from email marketing benchmarks data provided within the Mailchimp application. *Disclaimers The accuracy of email open rates may be impacted by Apple's privacy changes and their Mail Privacy Protection (MPP) feature...
As of January 2023, this is where Benchmark Email users stack up: IndustryAverage Open RateAverage Click RateAverage Bounce RateAverage Unsubscribe RateAverage Abuse Rate Advertising / Marketing / PR / Media / Design 26.41% 1.60% 5.21% 0.17% 0.17% Architecture / Construction 16.86% 0.81% 4.39%...
B2C emails get 47,8% more opens on mobile than B2B email, ranking 46% opens on mobile for B2C compared to 24% for B2B. –DDMA“Nationale email benchmark 2018” (2018) Energy 28,38%, Healthcare 25,75% and Finance 23,70% are the three industries with the highest mobile open rates ...