Gain insights into the state of 2023 B2B marketing worldwide. Download the annual report for data-backed strategies and navigate the world of digital advertising.
I just finished reading CMI’s latest report, “Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023,” and wanted to summarize some key findings that stood out as particularly noteworthy. As an avid reader and long-time follower of CMI’s annual reports, I find th...
According to the 2024B2B Content Marketing: Benchmarks, Budgets, and Trendsreport from CMI and MarketingProfs, LinkedIn continues to see growing traction as an organic social media platform for B2B marketers, with 96% saying they’ve increased or sustained their usage in the past 12 mo...
The ninth annualB2B Content Marketing Benchmarks, Budgets, and Trends — North Americareport contains some interestingeCommerce market statisticsderived from the three organizations’ exhaustive research. Notably, one survey reports that half of the surveyed B2B marketers “expect[ed] an increase” in...
The average B2B firm invests 8% of its annual revenue in marketing. Our B2B marketing budget benchmarks reports shed light on what this means for your business.
Not only that, but email marketing is a huge part of our own B2B marketing strategy, and we have tested and optimized every aspect of our emails. Because of that experience, our emails consistently perform better than email marketing benchmarks. For instance, the average email open rate acros...
2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfsfromContent Marketing Institute What do you think of this year’s findings? Do you agree with them? Do you see anything surprising? Let us know in the comments!
In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.
Here isB2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us thatcontent marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year: ...
Understanding how businesses allocate resources to content marketing can help you benchmark your investments. Let’s explore some key statistics related to content marketing budgets: 45% of B2B content marketers expect their content marketing budget to increase in 2024[3]. ...