According to Forrester’s 2024 B2B Marketing Budget Benchmarks: Overview (client access only), the average B2B firm invests 8% of annual revenue in marketing. What does this mean for your business? Perhaps not much by itself. Why? Because this percentage is based on averagin...
The B2B Marketing Benchmarkexplores the global state of the B2B marketing discipline - with a lens toward equipping our profession with a data-backed roadmap for success. The B2B Leaderboard Benchmarking Today's B2Brilliant Brands The B2B Leaderboard celebrates what effective B2B brand-building looks...
Gain insights into the state of 2023 B2B marketing worldwide. Download the annual report for data-backed strategies and navigate the world of digital advertising.
I just finished reading CMI’s latest report, “Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023,” and wanted to summarize some key findings that stood out as particularly noteworthy. As an avid reader and long-time follower of CMI’s annual reports, I find th...
B2B Marketing Solutions on LinkedIn According to the 2024B2B Content Marketing: Benchmarks, Budgets, and Trendsreport from CMI and MarketingProfs, LinkedIn continues to see growing traction as an organic social media platform for B2B marketers, with 96% saying they’ve increased or sustain...
Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook ...
Because of that experience, our emails consistently perform better than email marketing benchmarks. For instance, the average email open rate across all industries is 36.8%, according toFebruary 2024 data from Constant Contact. By comparison, in the 1st quarter of 2024,OptinMonster’saverage email...
2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfsfromContent Marketing Institute What do you think of this year’s findings? Do you agree with them? Do you see anything surprising? Let us know in the comments!
In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.
Generative AI for B2B Marketing Report Ad Spending Benchmarks: Q4 2024 Report B2B Ad Spending Benchmarks: Q4 2024 Report How CMOs Are Using AI to Transform Their Strategies Charts See All More On: B2B Article B2B marketers double down on AI and social media in 2025 ...