I explore the role of marketing communication on persistence and drug choice, and I investigate whether physicians who exhibit persistence respond differently to three forms of marketing communication: one-to-one meetings (detailing), outside the office meetings, and symposium meetings.;The results ...
The Effects of Experiencial Marketing on Customer Satisfaction, Purchasing Intentions and Sales Performance 来自 libetd.shu.edu.tw 喜欢 0 阅读量: 92 作者: SH Lin 摘要: In a hypermarket or a general merchandise store, consumers may face thounsands of kinds of commodities, and their purchasing ...
Marketers and academics have long been discussing the true effect of marketing stimuli such as price, country of origin etc. Furthermore with the emergence of new technologies such as neuroscience marketers are now able to measure consumers鈥unconscious reactions to stimuli, which have been shown to...
The purpose of the study is to investigate the relationships of hotels' sensory marketing, customer satisfaction, and revisit intentions in light of the moderating effects of customers' prior experience and gender. Data were collected from customers in hotels in South Korea, after which 286 usable ...
- 《Journal of Marketing》 被引量: 1464发表: 2000年 The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan This study assesses a behavioural model that uses latent variables of experience of experiential marketing, activity involvement, ...
Marketing is the broad process of researching consumers needs, collecting and evaluating data related to those needs and developing various strategies for attracting consumers. Advertising, on the other hand, strictly refers to the process of attracting potential customers to make a sale. 【小题1】...
The paper examines the various responses of consumers depending on the country of salesperson (COS) and to look into the effects that consumer–salesperson relationship benefits have on consumer satisfaction and brand attitude. The results suggest that consumers' perceived social benefit and functional ...
A Schaefer - 《European Journal of Marketing》 被引量: 246发表: 1997年 Country-of-Origin Effects on Consumer Product Evaluations This thesis intends to provide a better understanding of the influence of country of origin on consumers' product evaluations. The first chapter explains why consumers at...
The effects of brand associations on consumer response This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories o... dRA Belén,R Vázquez,V Iglesias - 《Journal of Consumer Marketing》 被引量:...
Advertising is a key part of a marketing plan to increase consumer awareness and influence consumer buying behavior. Learn about the importance of advertising, especially for new companies, the impact that advertising has on a company's market share, and how does this shape the marketing budget....