In particular, we show how the combined effect of the firm's marketing and finance strategies affect consumer well-being and social welfare.Sharan JagpalFusion for Profit
Price positioning plays a significant role ininfluencing consumer behavior. It can be used as a strategic tool to shape consumers’ perception of a product or service, thereby affecting their purchasing decisions. This phenomenon, often referred to as the “price-quality heuristic,” is a common b...
The COVID-19 pandemic has changed consumer behavior and shifted buying patterns, forcing brands to implement a solid COVID-19 marketing strategy.
摘要原文 Increasing environmental challenges together with irresponsible consumption and production practices call for marketing research focused on sustainability. The United Nations Sustainable Development Goals (SDGs) provide a framework for marketers to operationalize sustainability and to build awareness and ...
A marketing strategy helps you create a consistent and cohesive brand identity. This makes it easier to align all marketing initiatives for increased brand recognition and loyalty. Maximizes ROI With analysis of market trends, competition, and customer behavior, marketing strategies help businesses find...
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model – social media influencer value model – to ...
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model – social media influencer value model – to ...
Their responsibilities include conducting market research, analyzing consumer behavior and market trends, and identifying target audiences. From this information, they create effective marketing strategies and tactics, including product positioning, pricing, promotion and distribution. The ultimate aim of a ...
Customers are so important to businesses that colleges and universities offer consumer behavior courses that are dedicated to the study of customer behavioral patterns, choices, and idiosyncrasies. These courses focus on why people buy and use goods and services and how those decisions impact companies...
Businesses may use marketing and advertising techniques to get consumers to shift their focus from price to other factors, such as product offerings, benefits, and other values. This is common in the travel, tourism, and hospitality industries. Airlines will generally charge more for certain flights...