(1990): "The Effect of a Market Orientation on Business Performance," Journal of Marketing 54 (October), 20-35.Gudlaugsson, T. and Schalk, A.P. (2009). Effect of Market Orientation on Business Performance: Empirical Evi- dence from Iceland, The European Institute of Retailing and ...
The desired level of market orientation and business unit performance Existing studies of market orientation have hypothesized that the strength of the market orientation/performance relationship depends on environmental vari... M Song,ME Parry - 《Journal of the Academy of Marketing Science》 被引量:...
ab[translate] aReceived in revised form 21 July 2009[translate] aStrategic marketing[translate] aResource-based view[translate] aIn spite of its relevanc e, the effects of strategic marketing on business performance are sparingly studied,[translate]...
to allure them. In this context, this research study aims to analyze the effects of sensory marketing on clothing-buying behavior. The research aims to reveal how consumers in Turkey, which is one of the leading global clothing exporters and at the same time one of the significant markets, a...
“Continuously doing content marketing over a period of time (months and years) will make otheraspects of your business easier—lead generation, the sales process, etc.” If your online content is educating your customers about your product, services, who you are, and what you do, this means...
The contingent effect of innovation activities J. 2011. The effects of business and political ties on firm performance: Evidence from China. Journal of Marketing, 75(1): 1–15. Shi, W. S., ... Jing,Zhang,Justin,... - 《Asia Pacific Journal of Management》 被引量: 25发表: 2015年 ...
Marketers and academics have long been discussing the true effect of marketing stimuli such as price, country of origin etc. Furthermore with the emergence of new technologies such as neuroscience marketers are now able to measure consumers鈥unconscious reactions to stimuli, which have been shown to...
To test the proposed model, a survey was conducted of customers who frequently visited two online games stores to simulate online shopping and experiential marketing. The results suggest that a business engaged in VEM should focus its web atmospherics on leveraging three of the VEM elements and ...
The primary objectives of this study were to investigate the effects of marketing public relationships (MPR) on brand image for food festivals in the international tourist hotels. The theory of communications and MPR were applied in this study. It was found that cognitive, attitude, and action we...
- 《Journal of Targeting Measurement & Analysis for Marketing》 被引量: 116发表: 2002年 The effects of customer service management on business performance in Malaysian banking industry: an empirical analysis Purpose – The aim of this paper is to examine the degree of how customer service ...