1. Define and Document Your Content Marketing Strategy Start with clearly defining and documenting your content strategy. It helps you align your content efforts with your business goals and establishes the metrics you can use for monitoring performance. So, it’s no wonder ourState of Content Mar...
The start of a new content marketing strategy begins with what you want to achieve and by when. A clear mission statement defines the company’s direction and destination. It helps the marketing team to focus on future goals and take decisions with a preferred future in mind. For example, ...
One of the best ways for businesses to improve their results is to invest in using content marketing strategy. In 2021, content marketing will serve as a tremendous opportunity for businesses to achieve their goals. It includes a lot more than offering relevant and useful content to the ...
See all our content and marketing insights, tips, and advice (updated every weekday) For Content Leaders Browse Chief Content Officer, for and about content and marketing leaders Rose-Colored Glasses Weekly insight and inspiration from CMI Strategy Advisor Robert Rose CMI Weekly Our take on what...
Mission and development strategy; Advantages of cooperation for clients; Features of the work (if any); Team and responsible persons. Do not use ready-made text templates for the online store, suitable for any company. If you want to demonstrate your success, add real cases and reviews. ...
Learn how to develop an effective content strategy for global marketing campaigns to reach a wider audience and increase brand visibility.
Two factors are helpful for creating a cogent content marketing strategy: developing an editorial calendar and determining the frequency of the posts. Editorial Calendar.An editorial calendar is a listing of upcoming topics and features. For publishers, it is a helpful planning device and, for reade...
That kind of organic exposure is almost impossible to orchestrate with a paid campaign. The best inbound marketing tactics are genuine and fit your brand. 3. Guest Posting Writing content on your own blog is great. Publishing it elsewhere is an even better inbound strategy. ...
“Explore 10 e-commerce marketing strategies to boost your online store’s growth with tools like Wishpond.” E-commerce is booming, but with increased opportunity comes increased competition. To stand out, you need an effective marketing strategy. Here are ten actionable strategies to boost you...
(46%) still lack a content marketing strategy, even though they are engaged in content marketing. Of those with a content marketing strategy, more are managing to integrate it into their overall communications strategy, which is good. This may mean we're seeing a growing divergence between ...