Of course, anyone who has used Google Maps knows that every destination has multiple routes. And, according to CMI’s chief strategy advisor Robert Rose, the same goes for finding the best content marketing strategy for your organization. In fact, he recently identifiedfour viable approachesthat ...
Gartner's step-by-step guide can help marketing leaders, like you, to: Map content to your customer journey Identify metrics needed to prove the value of your marketing strategy and execution Communicate the business value of your content marketing strategy efforts by using key performance indic...
your website is a publication. For your site, and your strategy, to succeed, you must operate as though you are running a magazine - you need precious visitors to want to return and recommend. The basics hinge around a quality blog. ...
“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at a...
With the increasing importance of content to commercial success online, content is not something to leave to an intern; it needs a strategy to ensure it really supports marketing. Our guides and infographics will help you set up a defined content marketing strategy, which you can plan, manage ...
A Content Marketing Strategy Guide for Nonprofit Marketers - When you think about nonprofits, they have all the elements from a strong core mission to a meaningful and inspirational story. What is left for the organization to do is to orchestrate them with a well-thought content market...
A quick note about keywords:we'll discuss these regularly in this guide, and keywords are a major element in content marketing strategy. In short, "keyword" is shorthand for the search terms that people type into the search engine. When your page is suggested in the results, we say that ...
Your content marketing strategy must promote repeat business At first glance, SaaS marketing might seem to revolve around selling a product. However, this is only half of the story. When SaaS customers are choosing providers, a major factor they consider is support quality. This means that SaaS...
By now, you should have some ideas for your 2020 content marketing plan. How about a tool to help you implement these strategies? There are countless resources available to help you with nearly every aspect of your content marketing strategy. One tool, in particular, I like and recommend is...
Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” Why you...