Show them you have something valuable to offer, something that they not only want to read or watch themselves but want to share with their friends and family. Effective content marketing is not forgotten as soon as it’s read. Instead, it makes people think and act. Developing really good...
Quality content is imperative to any B2C marketing strategy. Engaging content builds customer trust in addition to driving traffic and conversions. Although emotions are more likely to drive B2C customers, marketers can easily pull those emotional triggers—and weave in their products/services—through...
A complete beginner's guide to content marketing. We answer the question "what is content marketing?" and show you how to get started.
Develop your marketing and content strategy to communicate your message and maximize your return on investments through custom solutions.
Content marketing is a simple and effective strategy used to attract, engage and retain audiences with valuable content. The process of content creation, publishing and distributing to the target audiences are three significant stages of content marketing. This can be in the form of articles, e-bo...
This is a complete guide to developing a content strategy. Topics covered include: topic research, content promotion and reporting.
Google Analyticsto paid tools likeHubSpotorClickFunnels, there are dozens ofcontent marketing toolsto choose from. Perhaps even more important than the tools, though, is the strategy behind them. How can you use these tools to gain insight that you can then apply to your strategy and ...
Content Marketing can be integrated as a marketing strategy One big benefit is generating more traffic for your site. If the content is useful to your audience, they will share it. As long as the information provided continues to be handy or interesting, the content – and your site – will...
Creating high-quality and valuable content, sounds great, but how can you create such content? 1. Create A Content Marketing Strategy Before you start creating content, you must’ve developed your content strategy! The main points of that strategy are: ...
Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” Why you...