Don’t assume that a marketing team that knows how to tell compelling, engaging stories understands all the intricacies of content strategy (they might, but it’s exceedingly rare). And, don’t assume that the content strategist that you’ve got managing the consistency and hierarchy of your ...
Quality content is imperative to any B2C marketing strategy. Engaging content builds customer trust in addition to driving traffic and conversions. Although emotions are more likely to drive B2C customers, marketers can easily pull those emotional triggers—and weave in their products/services—through...
Find out more about how content strategy and content marketing are separate, but connected. As we begin to plan for 2014, it's worth outlining the differences.
Lieb, Rebecca
Archive of blog posts about Content Marketing from Masterful Marketing written specifically to help small businesses create better marketing.
Show them you have something valuable to offer, something that they not only want to read or watch themselves but want to share with their friends and family. Effective content marketing is not forgotten as soon as it’s read. Instead, it makes people think and act. Developing really good...
With expansive growth, your company needs to start scaling its content marketing strategy now. And when I say scale your strategy, I mean getting the maximum ROI possible. ROI is the return on investment, a ratio between your company’s income and investments. So, it makes sense that content...
Here, I will walk you through 11 simple steps to developing and executing a content marketing plan to help you grow your business without wasting time and money. Step 1. Set Your Mission and Your Goals A good starting point for your content strategy plan is to set out a content marketing...
And a good marketing plan also includes a content strategy — a way of creating particular kinds of conversations with your potential customers that will serve your business goals. Content Strategies ARE For Everyone They just have different tactics depending on where you are in your business. For...
Related: How Buyer Personas Can Transform Your Marketing and Get Results 4. Look inward, not outward A robust content strategy begins with looking at your own brand, not at your competitors'. Make sure you're answering these questions when building out your strategy: What's your business visio...