RoseRose, R. (2013). How Content Strategy and Content Marketing Are Separate But Connected, Retrieved February, 20, 2016, from http://contentmarketinginstitute.com/2013/10/content-strategy-content- marketing-separate-connected/
Show them you have something valuable to offer, something that they not only want to read or watch themselves but want to share with their friends and family. Effective content marketing is not forgotten as soon as it’s read. Instead, it makes people think and act. Developing really good...
Emotional content-driven storytelling rooted in reliable data that builds sustainability awareness, loyalty, and impact.
Content marketing is a type of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various forms of content, from long-form guides to short videos.
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.
Convince & Convert’s content marketing training helps you create a team of effective marketing communicators who can craft impactful content strategies.
Content marketing is a marketing technique that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience, with the goal of driving profitable customer action. It focuses on providing compelling and purposeful information to build ...
Strategy Explore best practices for setting clear goals, building your audience understanding, and establishing a content mission that will help support your brand storytelling efforts and drive successful results.Why Diversity and Inclusion in Content and Marketing Matters as Much as Ever The ...
What’s the difference between content strategy and content marketing? You may notice that the terms “content strategy” and “content marketing” are used often, and perhaps even used interchangeably. However, they are not the same thing. For our purposes, you can safely assume that when w...
Quality content is imperative to any B2C marketing strategy. Engaging content builds customer trust in addition to driving traffic and conversions. Although emotions are more likely to drive B2C customers, marketers can easily pull those emotional triggers—and weave in their products/services—through...