Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets. To do this, you can: Check Google Analytics as ...
Wouldn’t it be great if your customers looked forward to receiving your marketing? What if when they received it (whether through print, email, social channels, your blog, or website), they spent time engaging with it? What if they anticipated it and shared it with their peers?
We are building a plan to reach our goals with content that delivers our message and grabs attention. That is a content marketing strategy. Those are the steps involved. It is easier said than done. But I hope it is starting to draw a picture in your mind of what you need to do. Ta...
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what ...
1. Neglecting to Make Strategy a Priority It’s understandable that fitting in the time to create yet another document when you’re busy with all the other aspects of successful marketing can seem like a waste of time. If this sounds like you, you probably see strategy documentation as a ...
Thought leadership is necessary, but not sufficient. Customers expect companies to bring them commercial insights into trends and new ideas to improve their business. That’s a key to making challenger marketing in support of thechallenger sale. ...
But mastering content marketing requires continuous learning and the right tools. To build an effective strategy, you need to dive deeper into the nuances of content creation, SEO, and audience engagement. Semrush offers free resources to boost your content marketing skills. Pair these with a ...
Great content marketing goes beyond the basics — or needs to — if you want to see meaningful results from your content marketing strategy. When done well, content creates brand equity, meaning: Your brand becomes more valuable over time as you continue to produce relevant content. ...
But it is possible if you understand how content fits into your overall digital marketing strategy. And done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business. ...
Bottom line, content marketing can help your business find out how to help your customers more.What role does content marketing play in B2C marketing? Quality content is imperative to any B2C marketing strategy. Engaging content builds customer trust in addition to driving traffic and conversions. ...