Your B2B content marketing strategy needs an execution plan behind it to keep your teams on track and accountable. There are two main components to content planning that you should use: your work plan, and yourcontent calendar. Sometimes both of these plans can live right in the same document...
Why is content marketing important? Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage. Take a look at what the data says about content marketing: Businesses with blogs get67% more leadsthan other companies. ...
No two content marketing strategies are the same — at least, they shouldn’t be. At a high level, “blogging” is a strategy, as is “video marketing.” But digging deeper into the tactics, timelines and targets of those strategies reveals that there is a lot of variability and subtletie...
Now that you have remarketing audiences and ads down to a science, let's turn our attention to bid management strategies. Remember, in PPC marketing, you have to pay for each click. The advertiser specifies a maximum cost per click that they’re willing to pay, but the key here is not...
How does content marketing work with account-based marketing (ABM)? As with all of your content marketing efforts, aligning the right content to account-based marketing (ABM) strategies will drive targeted traffic to your site. Your content management strategy should focus on personalization and ...
“Strategy” can be kind of a dubious term. As someone who has done a lot of acquisition and transaction-oriented marketing work, I’m sometimes a bit skeptical of an over-emphasis on strategy and under-emphasis on execution. That said: if you don’t have any strategy and direction at ...
August 23, 2024 Content Marketing Institute Team Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both. ...
If you want to drive the right leads, you need a quality content marketing strategy that helps the right people find your business. Here are some content marketing hacks to help you make content marketing work even better: 1. Write about industry-related topics The purpose of content marketing...
Player:Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing. Performer:Content functions as a center of excellence, aiming to build an addressable audience through owned media platforms. ...
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.