has revolutionized online shopping in China, particularly through live streaming and Key Opinion Leaders (KOLs). Here are five key points about Douyin’s impact on e-commerce and the role of top livestreamers like Li Jiaqi:
As per the report that focuses on the development trend of China's e-commerce, between May 2021 and April 2022, China's major short-video platform Douyin launched over 9 million livestreams every month, selling at least 10 billion pieces of goods, the total sales of which grew 2.2 times ...
Livestream ecommerce has reshaped how brands engage and sell to their customers in China. Learn how to broaden your customer base with livestreaming.
Live commerce in China has experienced phenomenal growth, quickly becoming a central component of the e-commerce landscape. In 2020 alone, the sector saw a surge to over 961 billion yuan (approximately USD 150 billion), demonstrating its rapidly expanding influence. Platforms such as Taobao Live, ...
Livestream e-commerce has ample room for growth, considering how it's only nine percent of total e-commerce sales in China for now, and contributes just one percent of retail sales. However, the long-term revenue potential of livestream e-commerce remains uncertain. Douyin's pare...
Overall, Douyin’s livestream e-commerce feature has become animportant tool for businesses and influencers looking to reach Chinese consumers. The Digitalization of China As one of the most digitalized countries in the world,more than 985 million people are connected to the internet in China. Co...
The Douyin was also down just as netizens were curious to know what live streaming liquor sales were. Wine, Liquor & Spirit in China Douyin formed a liquor self-operated E-commerce team on April 1. They will use the Douyin platform for live/short-video sales of liquor. Douyin is currently...
Publication Date June 1, 2023 Sources Source information is only available to PRO subscribers. Featured In China Douyin Social Commerce Forecast 2023 Topics Retail Ecommerce SalesChina Trending in United States
Douyin, the popular Chinese video streaming app boasting 600 million daily active users, is reportedly developing its own wine and spirits e-commerce platform, throwing its hat in the ring to capture the country’s lucrative drinks market by leveraging i
4. Social Commerce: Bridging Entertainment and E-Commerce Social commerce is blurring the lines between shopping and entertainment in China. Platforms like Douyin and Kuaishou have transformed live streaming into a highly effective sales channel, enabling brands to showcase their products in real time...