has revolutionized online shopping in China, particularly through live streaming and Key Opinion Leaders (KOLs). Here are five key points about Douyin’s impact on e-commerce and the role of top livestreamers like Li Jiaqi:
Douyin has also become a popular platform for livestream e-commerce, which is the practice of using live streaming to sell products directly to consumers. Douyin’s livestream e-commerce feature allows users to purchase products directly from a livestream, without having to leave the app. This ...
Live commerce in China has experienced phenomenal growth, quickly becoming a central component of the e-commerce landscape. In 2020 alone, the sector saw a surge to over 961 billion yuan (approximately USD 150 billion), demonstrating its rapidly expanding influence. Platforms such as Taobao Live, ...
Douyin formed a liquor self-operated E-commerce team on April 1. They will use the Douyin platform for live/short-video sales of liquor. Douyin is currently hiring e-commerce liquor procurement personnel and sales staff. The liquor products sold are mostly baijiu (Chinese Liquor). Douyin’s t...
Livestream e-commerce has ample room for growth, considering how it's only nine percent of total e-commerce sales in China for now, and contributes just one percent of retail sales. However, the long-term revenue potential of livestream e-commerce remains uncertain. Douyin's par...
As per the report that focuses on the development trend of China's e-commerce, between May 2021 and April 2022, China's major short-video platform Douyin launched over 9 million livestreams every month, selling at least 10 billion pieces of goods, the total sales of which grew 2.2 times ...
August 8, 2024|Cosmetics & Internet in China, Ecommerce in China Douyin (TikTok) isn’t just an endless loop of short videos for entertainment purposes. With a staggering $13.6 billion in beauty sales is less than a year it has its space besides (although a little below) giant e-commerce...
China’s live streaming e-commerce users have exceeded 460 million as of June this year, increasing by 204 million compared with that of March 2020, accounting for 44.6 percent of total net users, said a report on the country’s e-commerce released by the Academy of China Council for the...
the first livestream e-commerce channel in China. The other 20 percent is shared by short video platforms Douyin and Kuaishou, which joined the game later. Douyin provides links to Taobao and Tmall, allowing direct purchases within the video streaming app. Kuaishou, the r...
Douyin, the popular Chinese video streaming app boasting 600 million daily active users, is reportedly developing its own wine and spirits e-commerce platform, throwing its hat in the ring to capture the country’s lucrative drinks market by leveraging i