Ralph Lauren’s fashion show livestreaming show on Douyin didn’t spark the same excitement as Zara’s, highlighting a crucial point for luxury branding on the platform: it’s not the replication of a fashion show that draws the Douyin crowd, but the creative and platform-specific entertainment...
As of May 2024, Douyin, the Chinese sister app of TikTok, reported to have 90.1 percent of its users streaming live content in China.
Once you send your release to Douyin, it will take about 48 hours to go live on the platform. Artists whose releases are streamed on Douyin can expect to receive sales reports and revenue for their tracks on a quarterly basis.
Douyin brand live-streaming is growing very strong with a strong concentration on the top tier brands. Douyin’s product pricing strategy should be lower than Tmall...
Being one of the pioneers on Douyin Cross-border channel, we built one of the most impressive case studies for International brands selling on the platform. Why Douyin? The platform’s GMV from live streaming has proliferated and has reached 1.4 Trillion CNY in 2022. Douyin Live-streaming ...
Douyin is still in its early stage as an e-commerce promotion channel, and most items sold on the platform are extremely affordable. But large KOLs and celebrities are ahead of the curve and can generate sales for higher-priced items due to their broader influence. Brand’s own official ...
The Plus Business Account includes everything from the Standard plan, plus additional features like live streaming, special discounts, and appointment services. Upgrade to Blue V to Unlock Additional Benefits What's the Difference Between Standard and Blue V Accounts? A Blue V account is a paid ...
Benefits of Douyin’s dynamic video and live-streaming platform Douyin offers a great chance for you to get your message out there. Itsunique video ads and live streamslet you talk with so many people. You can use these tools inseveral business areaslike e-commerce or print-on-demand. ...
Live-streaming is linked with influencers, as they are the people that usually stream the products to their followers. As Douyin has it’s own online marketplace now and a new Douyin Pay option, it becomes very easy to promote and sell products on the platform using live-streaming features...
The Douyin was also down just as netizens were curious to know what live streaming liquor sales were. Wine, Liquor & Spirit in China Douyin formed a liquor self-operated E-commerce team on April 1. They will use the Douyin platform for live/short-video sales of liquor. Douyin is currently...