Streamlined workflows within the Viant DSP ease the lives of programmatic traders through built-inidentity resolutionand easy activation of first and third-party data as well as freeonboarding; this provides more flexibility and opportunities to utilize first-party data. ...
Streamlined workflows within the Viant DSP ease the lives of programmatic traders through built-in identity resolution and easy activation of first and third-party data as well as free onboarding; this provides more flexibility and opportunities to utilize first-party data. Planning and buying are ...
Types of Demand Side Platforms With the aim of catering to the varying needs of the advertisers in the programmatic advertising landscape, DSPs have been divided into several categories. So, let’s explore these different types of demand-side platforms: ...
Even after all these years, when programmatic platforms became the bread and butter of each adtech specialist, the mystery of DSP remains unresolved. We heard something and know that it can level up media buying and help to save budgets, but… Sometimes we can get lost. What exactly is ...
These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience. What Types of Demand Side Platform (DSP) Exists? Mobile DSP When searching for a DSP, some companies may want a specific DSP for mobile ad-...
This is where experience and expertise come into play, helping to spot opportunities and unique angles to approach them. RetargetingBrands can use DSP to re-engage shoppers that have high purchase intent for your products in a few ways, retargeting shoppers who:...
Combining Kiosked's robust solutions with a deep understanding of how DSPs and SSPs function in the advertising ecosystem, publishers can tap into unparalleled opportunities for long-term, sustainable income generation. Master the Programmatic Landscape with Kiosked Gaining a comprehensive understanding of...
So much energy in the Kawaja logo vomit map has been created by companies in the real time display space that I believe we, as an industry, are somewhat blind to the opportunities happening in real time elsewhere. Digital media marketing is about marrying best practices in display, search, ...
Now you have an idea of what the mobile DSP is and what features it must support to enable effective programmatic buying in the mobile ecosystem. Media buyers and brands cannot afford to neglect the growing opportunities presented by mobile advertising. It’s time to choose your mobile DSP. Ne...
StackAdapt has been named the No. 1 Demand-Side Platform on G2, which uses authentic reviews to rank the world’s best software companies.