Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside] May 31, 202415 min read Marharyta Kaplia AdTech Expert | Head of Content at Epom Even after all these years, when programmatic platforms became the bread and butter of each adtech specialist, the mystery of DSP...
A demand side platform (DSP) is a programmatic advertising tool used by advertisers to buy publishers’ ad inventory in real-time. It allows advertisers to access ad inventories from various publishers, supply-side platforms (SSPs), and ad exchanges. What is a Demand Side Platform (DSP)? To ...
Programmatic advertising also involves a diverse set of ad tech platforms working together – forming an “ecosystem” through which ad impressions(also referred to as “ad inventory”)can be put up for auction, processed, and served to a visitor before a page is done loading. Some of the ad...
not people. Because Google and Facebook have, by far, the most data and insights about the public, other DSPs such as AppNexus, Rocket Fuel and MediaMath are teaming up as a consortium to challenge these programmatic giants.
Integrations: Within the programmatic ecosystem, various ad tech platforms must interact and work together. Integrations refers to the ways in which various platforms “speak” to each other and work together, including DSPs, SSPs, ad exchanges, and data management platforms (DMPs). ...
The programmatic lifecycle brings together demand-side platforms (DSPs) on the buy-side with supply-side platforms (SSPs) on the right. How does the programmatic lifecycle work? To simply understand the programmatic lifecycle, let’s start with the audience, or consumers, an ad is ultimately se...
Viant’s DSP is a demand side platform that enables you to reach your target customers with DSP ads seamlessly across all programmatic channels and formats.
The purpose of this is to make ad buying faster, cheaper, and more efficient. Now, let's dive into how DSP platforms work and why you should use one. How do DSPs work? DSPs work by usingprogrammatic advertising, which is the buying and selling of ads in real-time through an automate...
Viant’s DSP is a demand side platform that enables you to reach your target customers with DSP ads seamlessly across all programmatic channels and formats.
With the aim of catering to the varying needs of the advertisers in the programmatic advertising landscape, DSPs have been divided into several categories. So, let’s explore these different types of demand-side platforms: Self-serve DSPs ...