A demand side platform (DSP) is a programmatic advertising tool used by advertisers to buy publishers’ ad inventory in real-time. It allows advertisers to access ad inventories from various publishers, supply-side platforms (SSPs), and ad exchanges. What is a Demand Side Platform (DSP)? To ...
Viant’s DSP is a demand side platform that enables you to reach your target customers with DSP ads seamlessly across all programmatic channels and formats.
Now, Facebook has decided to do Programmatic Marketing slightly differently. Cutting out the technical middle man, they provide the buying platformandthe biddable ad space. This meansFacebook Ads Manageris a DSP that programmatically sells its own (and Instagram) inventory. Other than that, it fi...
Viant’s DSP is a demand side platform that enables you to reach your target customers with DSP ads seamlessly across all programmatic channels and formats.
Theadx DSP provides advertising agencies, brands and advertisers with programmatic acquisition and real-time reporting with a wide range of targeting options.
Before DSPs and the programmatic advertising ecosystem, advertisers had to manually negotiate placements with publishers and platforms, which was a time-consuming process. Now, all this is done automatically and in the blink of an eye. Ad space is bought and sold on a per-impression basis, mea...
One of the best DSP for programmatic. Very helpful in reaching consumers quickly. Amazon DSP platform UI is also very friendly. All the required metrics are easy to find on the platform. Also, getting better results among all the e-commerce platforms.Review collected by and hosted on G2.com...
By interacting with other pieces of ad tech within the programmatic ecosystem, DSPs are able to follow a systematic process for placing bids as ad inventory becomes available. The process used by DSPs to interact with other ad tech platforms typically looks like this: ...
Types of Demand Side Platforms With the aim of catering to the varying needs of the advertisers in the programmatic advertising landscape, DSPs have been divided into several categories. So, let’s explore these different types of demand-side platforms: ...
Once integrated, DSPs can connect advertisers to multiple sellers and ad exchanges, providing a centralized platform for purchasing ad placements across various channels and platforms. This integration allows for greater flexibility, reach, and access to advanced features, ultimately leading to more targe...