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伦敦国王学院(KCL)的数字营销硕士项目(MSc Digital Marketing)旨在建立你对网络媒体背后策略的理解,使你能够研究现代数字营销的战略方法,以及机构、政府和社会制定的相关规则,帮助企业策略性且具有社会责任感地使用数字技术进行产品和服务营销。 通过数字营销策略、数字营销传播、市场营销分析等必修课,以及线上零售、品牌管...
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It drives engagement: With digital marketing, brands can interact with customers wherever they are in the customer journey. For example, you can educate, answer questions, and even provide customer service all from one platform. It’s personalised to customers: Digital marketing allows businesses to...
facets of marketing. Our global expertise—we have more than 50 dedicated digital marketing experts in more than 30 locations—across digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their ...
Alternatively, you might usePPC or SEO strategiesto serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. Ultimately, digital marketing helps you conduct the research necessary to identify your buyer personas and refine your st...
In 3 Digital environment, 4 Marketing actions, 5 Marketing outcomes, 6 Marketing research, 7 Marketing strategy, we review the literature around each element and touchpoint of the framework and discuss briefly open areas of inquiry. In Section 8 we present more details on these open areas of ...
Learn how to deliver a cross-channel digital marketing experience in the digital era. The world is now a digital one and will remain that way for the rest of time. Marketers who want to be successful should wisely to focus their efforts on all things dig
There are many types of digital marketing. Today, we’ll go through a few of the most common types that marketers like you can use for their business. Keep in mind that no one type is inherently better than the other – it all depends on your specific circumstances and needs. Plus, you...
Our recentManaging Digital marketing research reportshowed that almost half (47%) of companies don't yet have a planned strategy: How should a digital marketing strategy be structured? When we launched Smart Insights in 2010, to help marketers develop digital marketing strategies, we saw that many...