Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars...
Digital Market Outlook: largest digital ad markets worldwide 2023 Published by Statista Research Department, Oct 7, 2024 The United States is leading the ranking by ad spending in the digital advertising market, recording 271.2 billion U.S. dollars. Following closely behind is China with 173.56...
Digital advertising spending worldwide including desktop and laptop computers and mobile devices stood at an estimated 522.5 billion U.S. dollars in 2021. 567.49 billion U.S. dollars in 2022, with an increasing rate of 8.61%. This figure is forecast to constantly increase in the coming years, ...
After two years of uncertainty, the worldwide ad market has stabilized, and spending is set to accelerate. Digital advertising is looking particularly healthy, and numerous national markets—and companies—are in line for standout growth. Key Question:What is the outlook for total media ad spendin...
Concurrently, North America will grow its digital spend by 37.5% and Europe by 27.4%, exceeding the growth in Asia-Pacific and Latin America. What are the biggest stories among the major industry players? Amazon stole the digital advertising headlines in the US, but Google’s worldwide ...
Worldwide digital advertising spend is projected to grow 13% (just under $700 Billion) in 2023, and from 2021 – 2026, the cumulative annual growth rate will be 11%. In the US, the forecast shifted downward slightly during 2022 due to privacy changes, macroeconomic...
Spending on digital advertising worldwide is expected tohit $667 billionin 2024. The most common marketing goals for businesses include increased brand awareness, sales, engagement, leads, and revenue—all of which can be achieved with adigital marketing strategy. ...
growth in global adspend over this period. The next-largest growth will come from China (US$15.8bn, or 9% of the total), the UK (US$6.0bn, or 4%) and Japan (US$5.4bn, or 3%). These are the world’s four largest ad markets, and make up in scale what they may lack in ...
Q2 2023 Advertising Trends By Industry Vertical PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q2 2023’s advertising spend data....
Chief among them is Amazon, forecast to take nearly 7% of worldwide digital-ad revenue this year, up from less than 1% just six years ago. The company started reporting details of its ad business only in February, when it revealed sales in 2021 of $31bn. As Benedict Evans, a tech ana...