This statistic shows digital advertising spending share in Malaysia from 2008 to 2013 and a forecast until 2015.
in 2015. It forecasts rise in digital advertising over television advertising in 2016 and advices the companies to spend in digital advertising. It also talks about the factors affecting the rise in internet advertising including digital technology increasing the accessibility of content to consumers, ...
4. Diversification of social advertising spend and importance of shareability Social ad spends has traditionally been focused mostly on Facebook and Twitter, but 2015 is the year that Instagram and Pinterest advertising is going to be more widely available. Also, some big brands are spending money...
The online video format accounted for 44 percent of the digital advertising spends within the fast-moving consumer goods industry across India in 2023, followed by social media.
The search is on:Apple’s AppTrackingTransparencychanged the digital advertising game when it took effect last year. Meta, in particular, took a big hit, said Lipsman, as direct-to-consumer (D2C) ad spend moved away from the platform to Google (34.9% of D2C ad spend in Q1 2021 versus...
124. 19.2% of marketers spend over 40% of their marketing budget on AI-driven campaigns. 125. 91% of Fortune 1000 companies are increasing their investment in artificial intelligence. 126. A Statista survey shows that the adoption of generative AI is highest in the marketing and advertising sec...
1. Tap-To-Pay (TTP) ads will become the rising star ad unit of 2015. These ad units will allow digital users to make purchases from within an ad unit, providing advertisers with a simplified way to attribute purchases to marketing spend. 2. Mobile will continue to move away from be...
What are teens attitudes toward advertising?While, they do think it provides them with information, they find it more manipulative than informative. And some worry (though less than parents) about social sites using personal data to target them with ads. ...
What ROI is this advertising generating?This is parallel to the previous question, but it’s important, nonetheless. If a certain channel is slightly more expensive, but it delivers a greater return on every dollar you spend, it may be worthwhile to invest a little more in it. ...
Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report. 50000+ Expected new jobs in Digital MarketingSource: Indeed 44% Companies prioritizing a digital-first approachSource: Forbes 52% Growth in Social Media and Digital Marketing jobsSource: Linke...