Worldwide Ad Market A Deeper Dive on Our Latest Worldwide Ad Spending Forecast Market Comparisons: A Country-by-Country Look Social Media and Ecommerce Gobble Up Share Key Takeaways Read Next Media Gallery About This Report Last year, China was the only market to see overall ad spending ...
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Quarterly Global Digital Advertising Spend Trends: Q3 2021 Q3 2021 Advertising Trends By Industry Vertical PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends ...
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars...
Digital advertising spending worldwide including desktop and laptop computers and mobile devices stood at an estimated 522.5 billion U.S. dollars in 2021. 567.49 billion U.S. dollars in 2022, with an increasing rate of 8.61%. This figure is forecast to constantly increase in the coming years,...
Programmatic advertising has gained traction in Worldwide, as advertisers seek to optimize their ad spend and improve the efficiency of their campaigns. Another trend in the market is the growing popularity of mobile video advertising. With the widespread adoption of smartphones and the increasing ...
Advertising across all digital channels will exceed 60% of global adspend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024. Zenith estimates that global adspend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise...
72. LinkedIn has members in 200 countries and regions worldwide 73. Almost 60% of LinkedIn’s users are between 25 and 34 years old 74. LinkedIn Marketing Solutions surpassed $5 billion in July 2022 Facebook Statistics 75. Facebook, the world’s biggest social media platform, has 3.03 bi...
NEW YORK — APRIL 12, 2022 —As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared...
1. Depleted ad spend According toWARC, global ad spend is set to decrease by 10.2% worldwide this year. If it wasn’t for the US elections (that accounted for$8.5 billionin ad spend), the drop would be even more dramatic. Media budgets have been significantly trimmed.Brand-awareness camp...