The United States is leading the ranking by ad spending in the digital advertising market, recording 271.2 billion U.S.
Digital advertising spending of the entertainment industry in the United States was forecast to increase by 7.9 percent in 2022.
Q2 2023 Advertising Trends By Industry Vertical PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q2 2023’s advertising spend data....
The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky. Like most industries, CPG leans on display, video, and mobile advertising. Our debut forecast for CPG subcategory ad spending shows food companies playing the largest role. ...
Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023,
Worldwide digital advertising spend is projected to grow 13% (just under $700 Billion) in 2023, and from 2021 – 2026, the cumulative annual growth rate will be 11%. In the US, the forecast shifted downward slightly during 2022 due to privacy changes, macroeconomic...
Digital billboards are the largest drivers of OOH ad spend Report Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024? Article The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?
2023 $679.8 billion +10.6% 2024 $740.3 billion +8.9% 2025 $798.7 billion +7.9% 2026 $854.9 billion +7.0% 2027 $910.3 billion +6.5% 2028 $965.6 billion +6.1% Digital ad spend worldwide: 2017–2024 A recent study reveals that the global digital advertising market is currently valued at$74...
Ad Spending Growth for Digital, Traditional, and Total Worldwide, 2022-2027 (% change)Total Media Ad Spending Growth, by Region, 2023 & 2024 (% change) Digital Ad Spending Worldwide, 2022-2027 (billions, % change, and % of total ad spending)Top 10 Countries, Ranked by Digital Ad Spendi...
The winter update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $853 billion this year, growing +5.5% growth vs. 2022. 2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update (