Everything you need to know about the definitions of marketing. Marketing is a very broad term that is difficult to conceptualize and define.
Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer. In addition, exchange cannot occur unless the parties are ...
Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer. In addition, exchange cannot occur unless the parties are ...
of products or services: the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta). However, according to (Kotler & Keller, 2006) the formal definition of "marketing is an organizational function and a set of processes for creating, ...
Mega Marketing What is Mega Marketing? The term Mega marketing was termed by Philip Kotler. Mega marketing refers to the marketing activities needed to manage the elements of the firm’s external environment and try to control those factors. The external environment factors may include political, ...
customers and the environmental factors change, the marketing-mix also changes and it cannot remain static. Marketing-mix is, thus, a dynamic concept. In the words of Philip Kotler, “Marketing mix represents the setting of the firm’s marketing decision variables at a partic...
Kotler, Philip and Leslie A. Goldgehn. (1981). Marketing: A Definition for Community Colleges. Dalam Keim, William A. and Marybelle C. Keim (Ed). Marketing the Program: New Directions for Community Colleges Series. California: Jossey-Bass Inc....
definition of such emphasis on "customer", and is put forward by AMA in such institutions, which in the history of the development of marketing can be said to be the first, of course, we can also see from the position of "customer" in marketing. In fact, with the development of ...
According to Philip Kotler, ‘marketing mix is the mixture of controllable marketing variable that the firm uses to pursue the sought level of sales in the target market’ (Figure 3.1). Therefore, the marketing mix indicates the appropriate combination of four P’s—product, price, promotion, ...
Marketing mix represents the total marketing programme of a firm. It involves decisions with regard to product, price, place and promotion.