In this interview, Professor Philip Kotler, S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University, reflects on Peter Drucker's personal and professional impact on Kotler's work. He discusses his personal encounters with Peter Drucker ...
Definition: “Health education is the process by which individuals and group of people learn to “: Promote Maintain Restore health. “Education for health begins with people as they are, with whatever interests they may have in improving their living conditions”. Health education or Health Promo...
Journal of the Academy of Marketing SciencePeter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler[J] . Robert E. Gunther.Journal of the Academy of Marketing Science . 2009 (1)Gunther, R.E. (2009): Peter Drucker - the grandfather of marketing: an interview with ...