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If your website has a healthy number of impressions, but few clicks, this will result in a low CTR. This in turn means that while your content is showing up often in search results, people don’t find the snapshot of it they see in the SERPs compelling enough to click on it. This...
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However, the advertisement has been served 50,000 times (in this sense, served means that it has shown up on the screens of viewers 50,000 times — that’s not necessarily 50,000 viewers, of course.).Now that you have this information, you can plug it into the formula and get:...
The CTR of a single advertising campaign means little in isolation. On its own, a CTR doesn’t reveal how creative, channel, user quality and other factors (such as advert timing) affects performance. It’s essential to contextualize CTR by looking at a broader data set. Comparing multiple ...
The higher click-through rate means higher engagement. When the engagement rate increases—hooray—the better that is for your business! If someone engages with your emails you send them regularly, they'll continue to see them. If not, it might get filed away in Gmail's Promotions tab or ...
This is a widely used metric in the digital marketing space. The CTR meaning also states that this is a metric that can help digital marketers to measure the effectiveness of your online ads. The higher the click through rate, the more clicks the ad can get, which also means that the ...
Sean Collins Sean is the SEO Content Manager at Scoro, a work management platform that helps agencies streamline projects, finances, and resources. Previously, he served as Content Marketing Manager at Toggl and worked at a digital marketing agency providing SEO services for local, national, and ...
Click-through rate (CTR) is a marketing metric that denotes how many times a digital ad was clicked by the viewing audience, in relation to the number of impressions of the ad that were served. A high CTR is desirable, as it means that the ad is interesting or relevant enough to the ...
It’s one of the most critical and most optimized metrics in digital pay-per-click (PPC) advertising because it can be a good indicator of whether an online campaign is successful. A high CTR means more people clicked your ad when they saw it—indicating a successful campaign. However, ...