In digital marketing, it’s vital to track goals that matter the most for business. CTR is a go-to metric for any type of digital specialist: PPC, email and content marketer, social media marketer, and, of cours
PPC or Pay-Per-Click is a part of Digital Marketing. In this blog, we will cover What is PPC in Digital Marketing and how does pay-per-click works?
CTR also gives insight into how to proceed with a digital marketing campaign. For example, a very low click-through-rate can mean several things. Maybe the ad isn’t targeting the right people or perhaps the ad isn’t on the best websites or in the best position. Alternatively, the CTR...
Digital marketing is a method for promoting your business using digital channels. By digital channels, I mean any platform that lets you reach your customers online, such as social media or email marketing. Effective digital marketing gets your brand in front of online audiences and enhances visibi...
Digital marketing allows you to reach a wider customer base with less effort. When you post an ad online, it can reach anyone, regardless of their location. You can connect with customers on the other side of the world, in multiple time zones, seamlessly. ...
How Does CTR Impact Ad Rankings? Your ad rank decides the position of your ads in search results. CTR is an important metric that not only indicates the relevance of your ads to users, but informs your Ad Rank. Google uses your actual CTR to help find your expected CTR, which is acomp...
What does a high CTR mean? CTR is a useful metric to evaluate the success of digital marketing campaigns because it provides insight into how many users are actually engaging with pieces of content. A high CTR indicates that a campaign is resonating with its intended audience, while a low CT...
The concepts of digital marketing might differ from person to person and organization to organization as well. If you are still curious about- What does it actually mean by digital marketing? And What do digital marketers exactly do? We have clubbed a number of digital marketing descriptions to...
Start free trial How does Shopify work blog|Marketing What is SEO Marketing? Definition, Importance, and Types (2025) SEO marketing is a type of digital marketing that optimizes webpages for search engines like Google, helping your target audience find you more easily. Written by Adam Rogers ...
Beyond the reach marketing definition, we will show you how to calculate it correctly and maximize your benefits from effective organic and paid media reach in your digital marketing strategy. So, let’s start with “What does reach mean in marketing?” What is Reach in Marketing ...