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This is a widely used metric in the digital marketing space. The CTR meaning also states that this is a metric that can help digital marketers to measure the effectiveness of your online ads. The higher the click through rate, the more clicks the ad can get, which also means that the ...
CTR is a relative measure, meaning that it is not only industry-dependent but also affected by the set of keywords targeted. The more competitive the industry (and the associated targeted keywords), the lower the average CTR is likely to be – albeit successful companies with optimal marketing...
A/B tests involve comparing two versions of a webpage, email, or other digital marketing asset. To determine which performs better. An A/B test could be as simple as comparing a red CTA button in an email campaign to a blue one. By tracking the CTR for each variation, you can identif...
If you opt for a button, ensure it’s “bulletproof” — meaning it’s coded directly into your email rather than being an image. Bulletproof buttons display even if a recipient has turned off images in their email settings. Most email marketing software includes tools to create bulletproof bu...
Search ads and display ads have different uses in online advertising. Display ads are usually used to increase awareness of a product and to retarget potential buyers. Search ads usually target those who are searching for relevant topics—meaning they could already be aware of a product category ...
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By hiring a professional photographer, you can save time and focus on other aspects of your business, such as product development and marketing. Consistency: Professional photographers can help ensure that your product images are consistent in terms of style, lighting, and composition. This can ...
Survey on social media ads and personal interests in Norway 2017, by age and degree Share of social in digital ad spend in Asia Pacific 2013-2016 Survey on social media ads leading to purchases in Norway 2017, by age and frequency