A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking the time ...
Get clear on your marketing goals and how you want your social media content strategy to serve them. The more specific your marketing goals are, the better you’ll be able to tailor your social media content to meet them. For example, say your main marketing goal is to convert more sales...
For example, say your main marketing goal is to convert more sales from social media. Your strategy should incorporate publishing and promoting posts that move people to a landing page or another part of your social media marketing funnel. 2. Research your audience You can’t create great soc...
Different forms of content can have different goals. In fact, your business can apply all kinds of different goals to one content strategy. For example, content goals could include: Building brand awareness Growing your mailing list Generating more social media engagement Sending traffic to your eC...
Do I need a social strategy to make this work? Indeed, you can achieve your business objectives through your content strategy without social media marketing. For example, visitors using long-tail search terms (e.g. lower back pain or injury-related back pain) can certainly find your content ...
When diving into social media, it’s important to remember that your audiences on each channel are going to be different. This also means the content you share may be different across each channel – and that’s okay. For example, if you take a look at theTwenty Over Ten TwitterandLinked...
3. Product-Led Content Strategy A product-led content strategy makes your product the main focus of your content (for example, by showcasing its unique selling points and demonstrating how it helps users) to persuade people who engage with your content to buy your product. ...
For example, I might share something like this to a circle of social media professionals: Here's how I use Facebook Insights, TweetDeck, Buffer, TweetReach and more to sharpen my social strategy: Link What are your favorite social analytics tools?
Understanding your audience and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets. For example, case studies can illustrate the value of B2B software solutions for businesses. Knowing your audience’s age range can ...
You’re going to get an actionable guide to help you build acontent marketingstrategy that’s tailored to your audience – no matter how weird and wonderful they are – so you can make sure you’re Getting high quality traffic Seeing lots of social media shares ...