A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking the time ...
Once clear on your audience and goals, it’s time to conduct a social media content audit. A content audit is one of the best ways to know how to create a performance-optimized content strategy for social media. This will help you substantiate what you think is working well with quantitati...
Once clear on your audience and goals, it’s time to conduct a social media content audit. A content audit is one of the best ways to know how to create a performance-optimized content strategy for social media. This will help you substantiate what you think is working well with quantitati...
Grounding social media in content strategyBloomstein, Margot
Social media groundwork Take stock The first step is to take an inventory of your social channels. Most companies have tried to participate in every new channel in search of “the next big thing.” There may not have been much of a strategy beyond uploading your logo to another new service...
Before you create a content strategy, consider this: It will only be effective once you know who your target audience is. You’ll need to research their age, location, interests, the kind of content they already engage with, and which social media platforms they are on. These are all impo...
Find engaging and timely, trending content across time ranges, regions, and platforms with campaign insights that can help you fuel your social media strategy. Content inspiration for your social presence Powered by AI-based image recognition, search through top-performing content by mood, color, an...
We will offer some recommendations to get you started on Instagram, but before you begin, you should first analyze your goals, identify your target audience, and determine your strategy for the platform. Then, you should create an editorial plan and define a strategy that includes relevant and ...
Here are the ten best practices for content planning for social media. We’ve broken down the essentials to help you build a robust strategy to optimise results and stay ahead of competitors. #1. Analyse and Pinpoint Your Goals Before anything else, make a clear list of the goals you want...
Social media posts play an enormous role in a comprehensive social media strategy designed to stimulate audience engagement and generate leads for your business. The four main types of social media content are: Written posts A written post consists of text-based content. This form of social media...