Yesterday we talked about defining an always-oncontent strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have t...
Once you’ve determined what actions signify interest, head over to GA and set up the following metrics to gain insights and enhance your lead generation strategy: Conversion tracking (now called ‘Key events’): From the admin dashboard, set up relevant events (like subscribing to a ...
If you are involved in your nonprofit marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the termcontent strategy. And if you had the courage to enter “content strategy” into a Google search, yo...
3. Boosting your distribution strategy Given the need to create scalability and efficiency when it comes to content distribution, you might not think physical events would be the place to achieve those aims. However, they can be a great place to boost your distribution strategy. Consider these t...
Contests and assessments are another great interactive content strategy post-event. For example, suppose you held an event where you discussedsoftware crowdtesting. Post-event, host a contest for the participants to showcase how they can apply the things they’ve learned. You can then choose a ...
For example, let’s say an article costs a lot to create but doesn’t drive the desired results. You might want to have a look at similar topics in your content strategy and evaluate whether it makes sense for you to cover them. ...
There’s no better time than the present to get started monetizing your content. Remember to relax and stay open to experimentation. By trying different methods and approaches, you’ll find the best way to earn money from your side hustle—or even turn it into a full-time gig. ...
3 Sound Ideas for Building Audio Into Your Content Strategy September 11, 2024 Dawn Papandrea Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and market...
Full localization for each of these creations is possible, but it looks different based on the platform and required updates to the language or interface. How do you create a localization strategy? First, you’ll want to discover and document where you want to market by consulting local ...
Unlock the power of multimedia storytelling and create immersive narratives that leave a lasting impact. Discover tips for engaging your audience with text, audio, and video.