What Is Content Strategy? Understanding the Discipline of Web Content Strategy Special SectionHalvorson, Kristina
“Content strategy and planning is essential to the conversion funnel for these new companies to quickly educate their customers about their brand in less than 20 seconds. We focus heavily on storytelling and implementing core brand pillars throughout the website, marketing, and the entire customer ...
What Is a Content Strategy Template? There are many different elements of a successful content strategy. You want to have an overarching content strategy framework in place. This helps you see everything, from your marketing goals and objectives to the content marketing resources you have available...
Understanding the importance of content strategy is something that we should all understand in order to be able to share information. This lesson is going to give you the basics of content strategy. When you are working on the content of a paper or presentation, your goal is to make sure...
Did you know that the demand for content strategists is at an all-time high? We live in an age where the creation of online content is one of the top marketing platforms that a company can invest in which clearly drives the need for a position such as a content strategist. Let’s div...
Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them. Don’t assume that content is the best option in every situation. For instance, content might be of little use in converting users at the bottom of the sales funnel...
What is content operations? Content operationsis made up of the people, processes, and technologies that create, store, manage, and distribute content. It’s the execution side of a content strategy. Content operations include all the steps in thecontent lifecyclefrom planning meetings to revitalizi...
What is content operations? Content operationsis made up of the people, processes, and technologies that create, store, manage, and distribute content. It’s the execution side of a content strategy. Content operations include all the steps in thecontent lifecyclefrom planning meetings to revitalizi...
Since we work in a space that is notorious for overpromising, we go the opposite direction and temper expectations. This filters out clients who want everythingnow,and attracts clients who think long term. Great things take time … The entire point of creating a content marketing strategy for...
It requires preliminary and behind-the-scenes work seen in an asset like an editorial content calendar. Consumers don’t have access to your company’s content calendar; however, this is an irreplaceable tool to keep your company on track with its strategy. Style guides and content audits are...