“Not all events are created equal. Companies must consider live events an extension of their brand and content marketing and build events that really engage. For me, that means thinking about the customer experience you REALLY want to portray. A 6x6 static stand is unlikely to meet that need!
Event marketing is also considered to be a part of experiential marketing and content marketing. Experiential marketing follows the process of corporate storytelling, and aims to further engage the audience. Experiential follows a simple formula of combining a brand's message and interactive components....
Events that cover topics of interest to a business’s existing customers, like new product feature walkthroughs or marketing strategy guides, can keep them engaged and offer ongoing value that helps boost customer retention. What Types of Event Marketing Exist? Virtual or offline, educational or c...
If you offer marketing services, you could run your event to educate your audience on a specific tool or strategy. If you’re a bakery or a restaurant that focuses on a specific type of food, you could host a class where people can learn to cook or bake something specific. For ...
2. Email Marketing Email marketing is stillone of the most effective waysto boost attendance at your event. However, you need a carefully considered strategy to get the most out of it. Email is a natural way to contact those who have pre-registered for your event, mail out contacts, and...
Event Marketing Channels Every event marketing strategy starts with a focus idea – the reason why you’re hosting the event in the first place. You then have to express this idea to your audience and beyond in a totally compelling way. Not only do you have to get the word out about ...
Content works best when it’s something people can relate to and connect with.That’s why using holidays or events in your marketing is a perfect strategy.You’re sure to engage your readers and it helps you by supplying some ready-made themes for the content!
Step 1: write a content marketing strategy complete with measurable goals. Year after year, research performed by the Content Marketing Institute is finding B2B marketers with written content strategies have better campaign outcomes. “Thinking about the pre, live and post lifespan of your event to...
Continued Promotion After Your Events:Events generate so much amazing content that can be repurposed and promoted later on, and with the leads you’ll generate during your event, you can leverage new connections to inform and expand your marketing strategy. ...
Event Planner Marketing Strategies Next Level Event Planning Smart Event PR Strategy Identify the metrics you care about Now that you knowwhyyou’re hosting your event, you’ve laid the foundation to measure your impact. Which metrics matter will depend on your goals, so keep your reasons in ...