An event marketing strategy can be based entirely on virtual events, which are particularly effective because they’re generally cheaper to host and offer enhanced engagement opportunities. About The Author Michael Mayday Global Lead, Digital Content, ON24 Michael is a B2B content marketer, soc...
Discover the ultimate event marketing guide for 2024. Level up your event marketing strategy, boost success, and build memorable events.
“Not all events are created equal. Companies must consider live events an extension of their brand and content marketing and build events that really engage. For me, that means thinking about the customer experience you REALLY want to portray. A 6x6 static stand is unlikely to meet that need!
Event marketing strategies can be used for B2B (business to business) or B2C (business to consumer) brands—or both. For example, a conference or trade show is a key B2B event marketing strategy that can connect your brand to other related businesses. It also functions as a B2C event so ...
Content marketing should be an important part of anyevent marketingstrategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics? What sort of content should you create to engage your target audience, encourage s...
You’ll find that the expert sessions are short, to the point, and focused on the step-by-step actions you need to take to implement a strategy. We spent months sourcing the right speakers for this summit. Only those with a proven track record of content marketing success and with a cle...
These relationships can evolve intostrategic partnerships that enhance an organization's marketingstrategy. They can also increase referrals as new connections recommend the brand to people in their own networks. 5. Improved content strategy Events generate a lot ofcontentthat marketers can use and repu...
If you offer marketing services, you could run your event to educate your audience on a specific tool or strategy. If you’re a bakery or a restaurant that focuses on a specific type of food, you could host a class where people can learn to cook or bake something specific. For ...
Event Marketing Channels Every event marketing strategy starts with a focus idea – the reason why you’re hosting the event in the first place. You then have to express this idea to your audience and beyond in a totally compelling way. Not only do you have to get the word out about ...
What should I do after a marketing event? Your event marketing strategy for post-event should be planned in advance. This will put you a step ahead of the competition and ensure that you reach out to leads while they’re still hot. ...