To reap the benefits of content marketing, however, you must have a strong strategy underpinning what content you will use to reach a certain audience, as well as a distribution strategy that aligns with your ultimate goal. Here’s how to develop a content strategy for your small business tha...
Of course, it should also help you achieve your business goals, like getting more clients or better brand recognition. Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those ...
Of course, it should also help you achieve your business goals, like getting more clients or better brand recognition. Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those ...
A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals. Say your business goals include increasing brand awareness. To achieve this, you mig...
This is a complete guide to developing a content strategy. Topics covered include: topic research, content promotion and reporting.
Your business goals will inform the goals of your content strategy. To help set strategic goals, start with a realistic planning time frame. For example, six months gives you enough time to gain momentum, test out different hypotheses and track performance. A long-term approach helps you focus...
A. Choice of Target Market B. Choice of Customer Demands C. The process of establishing and exerting a competitive advantage in order to obtain and maintain a certain "position" D. Combination of value creation activities or choice of business model ...
How To Write a 1-Page Content Marketing Strategy in a Few Hours January 16, 2025 Ann Gynn Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually read it and lead in the same direction. Get started with these seven easy steps. Should...
“At Pixc, content is the glue that brings each element of the business together. By defining a content strategy, we were able to pinpoint our target customer and understand their needs better, making it easier to produce content that meets their needs.” ...
You know you need a content marketing strategy, but you might not know where to start. We’ve created a step-by-step guide you can follow to make sure you’re reaching as much of your audience as possible. Step 1: Research Target Keywords ...