Choosing simple, relevant content marketing metrics is the best way to track if your content campaigns are achieving your brand’s Key Performance Indicators (KPIs). Plus, when you start measuring performance early, it’s easier to spot what content resonates or flounders with your users. This ...
These are all critical KPIs and results businesses and marketing teams seek. But you likely already know content marketing is a must-have to succeed in 2024. So let's go into the steps for building an effective content marketing strategy post-AI and post-helpful-content update. How to Build...
Developing content strategy: Crafting an effective content marketing strategy aligning efforts to business goals, customer needs and marketing objectives. This would include: Key messaging Content pillars Content formats Distribution channels Metrics and KPIs Build on the foundation ofcontent marketing strategy...
Content marketing isn't a set-it-and-forget-it endeavor. You must rigorously analyse performance metrics and audience feedback to elevate and improve your outputs continually. Use the Right Tools Invest in tools that allow you to track critical metrics and KPIs for your content's performance lik...
Content marketing metrics are key performance indicators (KPIs) used to evaluate the effectiveness of content marketing strategy. These metrics help understand how well the content is performing in terms of engaging the audience, lead generation, driving traffic, and increasing conversion rate. There ar...
To uncover some of the more unique content marketing metrics, we asked 40+ marketers to share their thoughts on the most overlooked metrics and KPIs for measuring content. As a result, we identified 17 metrics you can track to measure and prove content marketing ROI when the go-to metrics ...
Curious about what content marketing is and what a content marketers does? Read about why the field is crucial to marketing efforts and how it can improve ROI.
Each of these personas has different motivations and interests, both personally and professionally. As such, they interpret and experience your site in unique ways. Targeting your content to each persona and adjusting your KPIs accordingly can help keep your metrics accurate and actionable. ...
choose which metrics you’ll measure. These metrics will help you determine whether progress is being made or you need to reimagine your content marketing strategy. Below, you’ll learn how to use the right KPIs to measure the success of your efforts for the most common content marketing ...
When you’re investing in the services of a content marketing company, you’ll want to see the numbers. The agency should be able to provide you with a detailed breakdown that includes data outlining your performance as well as the KPIs, metrics, and sentiment surrounding your content. ...