And while writing a quality piece of content can rise or kill off your startup, marketing combines a myriad of other tricks and efforts you must know, use, and track. Proper content marketing efforts can do a lot for a business, regardless of its size or nature. It’s the key to ...
These are the KPIs for measuring conversions and engagement with email marketing campaigns. Your site’s content extends to all owned channels, and that means email, too. If you aren’t setting KPIs for your email marketing campaigns, you’re squandering one of your few opportunities to speak ...
Search visibility is all about how easily your audience finds your website’s content online. You can use tools such as Moz and Ahrefs to track search visibility and how many keywords your website ranks for. The higher you rank in SERPs for these terms, the likelier it is that you’ll...
Most of these KPIs can be calculated for marketing as a whole, or for individual marketing channels (like content marketing or events). In fact, that’s the point: a big part of a marketing leader’s job is to compare the results from different marketing channels, and work out which perf...
A dilemma your ecommerce team may be facing right now is agreeing the actual criteria for success. The criteria determines your KPIs, and your KPIs will be dependent on whether you’re using content marketing purely for revenue, engagement or as a brand-building exercise. ...
A marketing metric becomes a KPI when it directly aligns with a specific marketing goal that you’re trying to achieve, and when you define “success” for that metric as it relates to your goal, and then use it to measure your progress over time. ...
To check your page speed, you can use a tool likeGoogle PageSpeed Insights: orGTmetrix: I recommend using both to get a good idea of how your site is performing. I know these primarily focus on search, so here are a few good resources on important metrics for Content Marketing:...
Below are some KPI examples based on more senior roles to give you an idea of what KPIs can be for different departments or teams. Sales KPIs Sales Win ratio Subscriptions Marketing KPIs Qualified leads Conversion rate Social media followers ...
One of the most important parts of any new program, content marketing or otherwise, is deciding how to track and measure your efforts. This list of KPIs is not exhaustive, nor is it a suggestion that you track every single one of these metrics; instead, it’s meant to be a jumping-...
The easy to measure content marketing metrics The basic content marketing KPIs are easy to measure. You can get them from any analytics program. This also means that you need to understand how to use these numbers. Let's start with the most basic KPI for a piece of content. ...