The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
Paid marketingis as close to science as marketing tends to get, with a very clear (and measurable) relationship between the cost of an advert and the revenue it generates. But while paid marketing KPIs can get very mathsy, very quickly, there are three core metrics underpinning it all: ...
Hiveis a great project management software platform that can help you accomplish this. Hive provides acomprehensive KPI dashboardthat allows you to monitor all your digital marketing KPIs and metrics in one place. Whether you are tracking website traffic, conversion rates, or social media engagement...
Digital marketing metrics and KPIs measure the effectiveness of your online efforts. Think of them as scorecards. Metrics are specific data points like website visits or social media followers. KPIs determine goal achievement, applicable to various business aspects. Though used interchangeably, metrics ...
To distinguish between relevant KPIs and metrics,we recommend following Aleksey Savkin’s rule of thumb. Savkin recommends: “If you are not sure if you are dealing with a KPI or a simple metric, do a simple test: imagine that you can double the value of this indicator. If you expect th...
Marketers are still learning how to calculate spending. However, you need to know just how valuable your influencers are to your brand and strategy, and the right KPIs and metrics will tell you everything you need to know. More and more industry professionals rely on an important metric known...
To start tracking KPIs, you may want to set a few other things first: Set up tracking tools and platforms Look for ways to automate the process of tracking marketing metrics so you can accomplish more in less time. Thankfully, there are digital marketing tools and platforms that help to bu...
So you need to make sure your reporting covers all the important marketing metrics you need to to track your campaigns, partnerships, and overall marketing efforts success. We've outlined some of the must-have marketing KPIs and metrics you and your team need to achieve and measure success:...
Web analytics loses its meaning without a competent and timely analysis of the main KPIs and metrics of digital marketing. We’ll go through a few interesting digital marketing formulas that will help you know your marketing flow better. It’...
26 Email marketing metrics and KPIs to track Before you begin, remember that every email marketing campaign is different and has different goals and KPIs. Take a look at the metrics that can be part of email marketing campaigns. 1. Email audience trend Gaining more subscribers is one of ...